Rove is a multi-state cannabis manufacturer operating in California, Nevada, Oklahoma, Arizona, Michigan, Missouri, Massachusetts, New York, Rhode Island, Ohio, Illinois, Mississippi, New Jersey, Washington, and Maryland. The brand operates on principles of honesty, simplicity, and transparency, doing everything in-house from cultivation to cartridge.Their product portfolio includes the award-winning Diamond Series and Classics Vapes, featuring popular strains like Skywalker OG, Watermelon Burst, Granddaddy Purp, Northern Lights, and Strawberry Cough. The brand's Ice Packs are triple-infused pre-rolls, while Rove Remedies offers full-spectrum CBD oils derived from high-CBD cannabis flower with no fillers.Rove pioneered QR code-scanning mobile apps to ensure authenticity and provide detailed information on cannabinoid and terpene content, ensuring products are free from pesticides and foreign material. They use a true solventless CO2 extraction method, refining with only heat and pressure to produce cleaner, thinner oil.
Rove was founded in 2015 by a team of industry enthusiasts who combined their wealth of cultivation, extraction, and laboratory experience with a simple mission: create better, more transparent cannabis products. The founders noticed the cannabis industry's growing interest in vape pens and cartridges and concluded they "could do a lot better with more transparency."By 2016, recognizing that long-term success required self-sufficiency, Rove built their own manufacturing facilities, developed distinct packaging, established a redundant supply chain, and formulated proprietary product recipes. This "do it yourself" approach has served them exceptionally well through rapid growth phases.Starting with a small number of outlets, their products were met with uncommon enthusiasm, opening new dispensary relationships each week. Today, Rove operates in 15 U.S. states and has become the number four cannabis brand by 4/20 revenue nationwide, with over $3.3 million in retail sales achieved in New Jersey within just six months of launch.
At Rove, we believe in honesty, simplicity, and transparency. Our goal is to provide customers with the highest quality products that taste great and are created with them in mind. Rove proudly stands opposed to the trend of exaggerated quality and misinformation within product test results, wanting customers to know they have their best interests in mind with every single step.Creating the ultimate individualized cannabis experience means perfection in every step of the process. All Rove products are crafted by an in-house product development team and designed to provide the best quality, best tasting, and safest cannabis experience. The brand maintains an average re-order rate of 97% year-over-year between 2021 and 2024 across all markets, demonstrating their commitment to consistent quality and customer satisfaction.
At Calm Effect, we're impressed by Rove's genuine commitment to transparency in an industry often plagued by exaggerated claims. Their accolades speak volumes—High Times Cannabis Cup wins, Best in Grass awards, recognition as a Top Cannabis Company to Work For by Cannabis Business Times, and co-founder Jo Jacobson's inclusion in Inc.'s Female Founder 500.What sets Rove apart is their vertical integration and quality control. Using 100% California-grown cannabis and true solventless CO2 extraction, they've eliminated the guesswork for consumers. Their QR code authentication system is revolutionary, giving customers complete product transparency.For deal-seekers, Rove offers premium quality without the premium markup you'd expect. Their 97% customer retention rate proves that once you try Rove, you stick with them. Whether you're seeking therapeutic relief through their Remedies line or recreational enjoyment, Rove delivers consistent, trustworthy products every time.