Roll It Up For Justice operates across the United States in partnership with dispensaries, delivery services, and cannabis brands committed to social equity. The program creates a seamless donation experience, inviting customers to round up their purchases to the nearest dollar, with the difference going directly to support the Last Prisoner Project's initiatives.The program funds several critical services: legal intervention through clemency campaigns, financial support for families of incarcerated individuals, re-entry programs that help formerly incarcerated people rebuild their lives, and advocacy work that drives policy reform. Every cent raised brings us closer to releasing the estimated 40,000 people still serving time for cannabis offenses that are now legal in many states.At participating Calm Effect partner dispensaries, customers will see the Roll It Up For Justice logo at checkout, making it easy to contribute to this essential cause while purchasing their cannabis products. The program exemplifies how small individual actions can collectively drive massive social change in the cannabis community.
Roll It Up For Justice began as a grassroots initiative by the Last Prisoner Project, founded in 2019 by cannabis industry pioneers and social justice advocates. What started as a small donation program quickly gained momentum throughout the industry, transforming into a nationwide movement that unites dispensaries, brands, and consumers in the fight for cannabis justice.The program's simple yet powerful concept—allowing customers to round up their purchases to the nearest dollar—has generated thousands of dollars for criminal justice reform and prisoner support. As legalization spread across America, Roll It Up For Justice expanded its reach, partnering with major point-of-sale systems like Dutchie to make implementation seamless for dispensaries nationwide.Today, Roll It Up For Justice has evolved into one of the cannabis industry's most recognized social justice initiatives, with hundreds of participating retailers collectively working toward the day when no one remains incarcerated for cannabis.
Roll It Up For Justice is driven by a simple but powerful mission: to bring restorative justice to the cannabis industry by ensuring that not a single person remains incarcerated for activities that are now legal and profitable. We believe that as the cannabis industry thrives, we have a moral obligation to help those still suffering due to prohibition.Our core values include equity, compassion, and accountability. We recognize the racial disparities in cannabis enforcement and are committed to addressing these injustices through advocacy and direct action. We believe in the power of consumer choice to drive social change, giving every cannabis purchase the potential to contribute to justice reform.We're dedicated to creating a future where the legacy of cannabis criminalization is fully addressed and where those who pioneered the industry—often at great personal cost—can participate in its success. Every rounded-up dollar brings us closer to the day when every last cannabis prisoner walks free.
At Calm Effect, we're proud to support Roll It Up For Justice because they transform everyday cannabis purchases into meaningful action. What impressed us most about this initiative is its elegant simplicity—by simply rounding up to the nearest dollar, our customers become advocates for justice while shopping for the products they love.The program resonates deeply with our values of community, equity, and compassion. Unlike many corporate social responsibility efforts, Roll It Up For Justice creates direct, measurable impact. When you round up your purchase, you're not just making a donation; you're joining a movement to right the wrongs of cannabis prohibition.We particularly appreciate how Roll It Up For Justice builds awareness among cannabis consumers about the ongoing injustices of the war on drugs. Every interaction at checkout becomes an opportunity to educate and engage our customers on these critical issues, creating a more conscious cannabis community that shops with purpose.
