Prohibition 37

Summary
Award-winning, physician-led cannabis company with premium products across New Mexico.
Description

Prohibition 37 operates across seven New Mexico locations including Albuquerque, Santa Fe, Tucumcari, Socorro, Gallup, Las Cruces, and Sunland Park. As one of the few locally owned, vertically integrated cannabis companies in the Land of Enchantment, they control every aspect of their operation from cultivation to retail.Their product portfolio includes premium flower, ready-to-smoke pre-rolls, terpene-heavy concentrates, flavorful vapes, soothing topicals, straightforward tinctures, CBD options, delicious edibles, and an assortment of apparel and accessories. P37 carries established brands like Bloom, Bhang, Derived, Mountain Top Extracts, Alabastra, and Z-Labs, alongside emerging innovators.The company maintains physician-led staff who participate in weekly training and possess firsthand knowledge of their products. They emphasize the importance of terpenes beyond just THC potency, focusing on the aromatic compounds responsible for unique strain characteristics and potential therapeutic effects. All products undergo rigorous third-party lab testing to ensure purity, potency, and safety compliance with state regulations.

Our story

Prohibition 37 is a physician-led, nationally recognized, and award-winning cannabis company founded with a mission to reverse decades of cannabis-related injustice and create a healthy, communal, and scientific approach to cannabis use. The brand's name references the pivotal year of 1937 when the Marihuana Tax Act was enacted, symbolizing their commitment to ending prohibition and promoting cannabis freedom.Starting as one of the few locally owned, vertically integrated cannabis companies in New Mexico, P37 has grown to operate 8 storefront locations across the state with a growing list of wholesale partners. The company operates substantial indoor cultivations spanning 14,000 square feet, manages an outdoor farm in Belen, and oversees greenhouse productions in Belen and Gallup.P37 has rapidly established itself as an award-winning brand with multiple 1st place medals from the High Times Cannabis Cup, New Mexico Harvest Cup, Essie Awards, and Dank Magazine's Grammiez. Their achievements include recognition for Best Fancy Joint, Best Pre-roll, Best Indoor Sativa, Best Indoor Hybrid, and Best Retail Store, demonstrating their excellence across multiple product categories.

Mission

Prohibition 37's core mission is to reverse decades of cannabis-related injustice and create a healthy, communal, and scientific approach to cannabis use. The P37 Family is made up of extremely loving, compassionate, and selfless individuals committed to fostering diversity and education.From a medical doctor leading the entire company to a CNM intern running one of their storefronts, the P37 brand continues to foster a positive, supportive, and innovative workspace for all who desire to make a positive impact on the New Mexico cannabis industry. They're dedicated to changing perceptions about cannabis while maintaining the highest standards of quality and safety.The company is actively involved in educating consumers and advocating for responsible cannabis use throughout New Mexico, ensuring customers receive expert guidance in selecting products that suit their individual needs and preferences.

Why we love this brand

At Calm Effect, we're impressed by Prohibition 37's unique physician-led approach that brings genuine medical expertise to the cannabis industry. Their impressive collection of awards from prestigious competitions like High Times Cannabis Cup, New Mexico Growers Cup, and Essie Awards demonstrates consistent quality that deal-seekers can trust.What sets P37 apart is their commitment to being locally owned and vertically integrated, giving them complete control over quality from seed to sale. With 14,000 square feet of indoor cultivation plus outdoor and greenhouse operations, they have the scale to offer competitive pricing without compromising quality.Their loyalty program offers exclusive deals and savings, making premium cannabis more accessible to budget-conscious consumers. We particularly appreciate their focus on terpenes and education, helping customers make informed decisions rather than just pushing products. For New Mexico cannabis consumers seeking award-winning quality at fair prices, Prohibition 37 delivers consistent value.

Where can you find this brand?
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