Precious

Summary
Black woman-owned luxury pre-roll brand elevating cannabis through empowerment and craft.
Description

PRECIOUS Canna Co. specializes in premium pre-rolled cannabis products designed for the discerning consumer who appreciates both quality and meaningful brand values. Their signature product line features three distinct 2-gram, 3-pack pre-rolls – PEAK, PRIME, and PLUTO – each crafted to deliver specific experiences from energizing elevation to deep relaxation.PEAK, a Sativa-dominant blend, offers an energizing experience with stimulating effects perfect for daytime use. PRIME provides balanced hybrid effects for versatility throughout the day. PLUTO, their Indica-leaning option, delivers deep relaxation and tranquility with rich, earthy flavors and sedative effects ideal for evening use.Currently available in over 60 dispensaries throughout New Jersey, PRECIOUS distinguishes itself through meticulous attention to product quality and elegant packaging that reflects their luxury positioning. Distributed through QCC Group-Clade9, the company maintains rigorous quality standards while planning expansion into additional markets and product categories. PRECIOUS continually innovates their offerings while upholding their commitment to exceptional craftsmanship and cultural relevance.

Our story

PRECIOUS Canna Co. emerged as a groundbreaking force in 2024 when founder Precious Osagie-Erese launched New Jersey's first Black woman-owned cannabis pre-roll brand. With a background in communications and cannabis advocacy, Osagie-Erese envisioned creating more than just another cannabis company – she wanted to build a legacy that would reclaim space for underrepresented communities in an industry that has historically excluded them.Born from her experience as the co-founder of Roll Up Life, a cannabis delivery service focused on social equity, PRECIOUS represents the culmination of Osagie-Erese's journey as an entrepreneur committed to diversity and inclusion. Despite facing the challenges common to minority business owners in cannabis, including limited access to capital and licensing hurdles, she persevered to establish a brand that embodies both luxury and purpose.By early 2025, PRECIOUS had expanded to over 60 dispensaries across New Jersey, marking a significant milestone in the state's cannabis market. The brand's rapid growth and commitment to social justice initiatives has earned Osagie-Erese recognition as one of the industry's emerging leaders, proving that representation matters in shaping the future of cannabis.

Mission

PRECIOUS Canna Co. exists to redefine the cannabis experience by creating premium products that represent the strength, resilience, and creativity of Black women in an industry that has historically criminalized their communities. Our mission extends beyond delivering exceptional quality – we are dedicated to creating pathways for increased minority representation in cannabis ownership and leadership.We believe in the transformative power of combining superior products with purpose-driven business practices. Through mentorship programs, community outreach, and strategic partnerships, we actively support initiatives that promote social equity, education, and entrepreneurship within the cannabis industry, with particular focus on uplifting women of color.PRECIOUS is committed to fostering authentic connections with our consumers while advocating for a more inclusive cannabis industry. We strive to transcend boundaries by curating unrivaled experiences for those who appreciate both the art of cannabis cultivation and its cultural significance, creating moments of creativity, empowerment, euphoria, and connection.

Why we love this brand

At Calm Effect, we're absolutely thrilled to feature PRECIOUS Canna Co. among our premium offerings. What immediately captivated us about this brand is founder Precious Osagie-Erese's powerful vision of creating luxury cannabis products while simultaneously building a platform for social change.The attention to detail in their pre-roll products is exceptional – from the carefully selected strains to the elegant packaging that elevates the entire consumption experience. When you try their PEAK, PRIME, or PLUTO pre-rolls, you're experiencing cannabis craftsmanship that rivals the best in the industry, with effects that consistently deliver on their promises.Beyond product quality, PRECIOUS stands out for their genuine commitment to community impact. In an industry where authentic social equity efforts are sometimes just marketing talk, PRECIOUS walks the walk through meaningful initiatives that create real opportunities. For cannabis consumers seeking brands that align with their values without compromising on quality, PRECIOUS Canna Co. represents the perfect marriage of luxury, purpose, and exceptional cannabis experiences.

Where can you find this brand?