Paper Crane Cannabis operates from their Hubbardston, Massachusetts facility, cultivating premium sun-grown cannabis using organic and regenerative farming practices. They combine open-air fields with greenhouses to achieve year-round production despite New England's challenging climate, employing West Coast techniques like super cropping to maximize yields.Their product line features terpene-rich organic flower and pre-rolls available at dispensaries throughout Massachusetts. Popular strains include Apple Fritter, Banana OG, Blueberry, MAC1, Garlic Gorilla, Blue Dream x Lemon Spritzer, and Gorilla Breath, among others. Each strain is cultivated in living soil enriched with locally-sourced compost, benefiting from full-spectrum UV sunlight that enhances flavor profiles.The company prioritizes environmental stewardship by supporting local farmers and creating a sustainable ecosystem through regenerative practices. Their "Loyal to the Soil" philosophy emphasizes growing cannabis in its natural environment with minimal intervention. Paper Crane also engages with the community through "Meet the Farmer" pop-up events, where they educate consumers about organic cultivation, regenerative farming, and even troubleshoot home grows—demonstrating their advocacy-first approach.
Paper Crane Cannabis was founded in August 2019 by husband-and-wife team Boey Bertold and Lisa Mauriello, making history as Massachusetts' first outdoor cultivation licensed through the Social Equity Program. Their journey spans generations and thousands of miles, from Humboldt County to Southern Florida, finally taking root in the rolling hills of Central Massachusetts.Boey comes from a second-generation cannabis family, with his father and uncle in the industry since the late 1960s. Growing up on his family's organic mango and avocado farm in Florida sparked his passion for sustainable agriculture. However, their path to legitimacy wasn't easy. In 2006, Boey was arrested and incarcerated for approximately 1,000 days due to cannabis possession. During this challenging time, he and Lisa found solace in the ancient Japanese tradition of folding one thousand paper cranes for good luck—inspiring their company name.As participants in the state's first Social Equity Program cohorts, they transformed a former heritage apple orchard in Hubbardston into their cultivation facility. Today, Paper Crane holds licenses for outdoor cultivation, indoor cultivation, product manufacturing, and retail operations.
Paper Crane Cannabis is committed to cultivating the highest quality sun-grown cannabis while honoring both the plant and the communities they serve. As legacy growers harmed by the War on Drugs, they're dedicated to incorporating social equity into every aspect of their operations, creating opportunities for those disproportionately impacted by prohibition.Their mission centers on regenerative farming practices that actually enhance the land rather than deplete it. By sourcing inputs locally and focusing on soil health first, they create an ecosystem where cannabis plants thrive naturally. This approach conserves resources while producing flower that "vibrates on a higher, purer frequency."Paper Crane believes in transparency and education, striving to create Massachusetts' first true farm-to-table cannabis experience. They're building a retail presence that connects consumers directly with the farmers growing their cannabis, fostering understanding about sustainable cultivation and providing an alternative to corporate-dominated markets.
At Calm Effect, we're genuinely impressed by Paper Crane's commitment to authenticity and quality. This isn't just another cannabis company—it's a family legacy spanning two generations, rooted in real experience and resilience. The fact that they're social equity licensees who turned personal hardship into positive impact makes their success even more meaningful.What sets Paper Crane apart is their obsessive dedication to craft. While many producers cut corners, they spend years preparing their soil before planting a single seed. Their terpene profiles are noticeably superior, thanks to sun-grown cultivation in living soil. We love that they source locally, support other small businesses, and actively educate consumers rather than just selling products.For deal-seekers who value quality over corporate mass production, Paper Crane offers exceptional value. Their premium organic flower at competitive prices proves you don't have to sacrifice quality for affordability. This is cannabis grown with intention, love, and respect.