Pabst Blue Ribbon
A legendary beer brand bringing 175+ years of good times to cannabis beverages.
- Sold in
- 1 state
- States
- CA
Where to find Pabst Blue Ribbon
Our story
When Pabst Labs launched in 2020, they brought something unprecedented to California's cannabis market: the iconic Pabst Blue Ribbon name backed by 175 years of brewing heritage. Founded by former Pabst Brewing Company employees and cannabis beverage experts, the company secured a licensing agreement to create THC-infused drinks under the legendary PBR brand.The debut product, a 5mg THC lemon seltzer, hit dispensaries in October 2020 and generated overwhelming demand from the start. By May 2021, responding to consumer feedback, they expanded with 10mg options and new flavors including Strawberry Kiwi, Raspberry, and Mango. In 2022, Pabst Labs opened a dedicated production facility in Desert Hot Springs, tripling their manufacturing capacity and establishing world-class standards for cannabis beverage production.By 2025, the brand has maintained a consistent top-6 ranking in California's competitive cannabis beverage market, with their Cherry Limeade Soda becoming their bestselling product. What started as a dozen dispensaries has grown into a statewide presence, proving that when legacy brands enter cannabis with quality and authenticity, consumers take notice.
About
Pabst Labs operates exclusively in California, where they manufacture and distribute their complete line of cannabis-infused beverages from their Los Angeles headquarters. Their Desert Hot Springs production facility operates under world-class manufacturing standards including HACCP, SQF, and GMPs, setting new benchmarks for quality in cannabis beverages.The product lineup includes High Seltzers available in multiple THC dosages (5mg, 10mg, 15mg, and 25mg) and flavors like Lemon, Strawberry Kiwi, Midnight Berries, and Daytime Guava. They also offer specialty formulations including CBD/CBN blends for relaxation and THC/THCV combinations for daytime energy. Beyond seltzers, the brand has expanded into High Sodas, with Cherry Limeade becoming a standout favorite.Every beverage contains just 25 calories, 4g of sugar, and no preservatives, making them a cleaner alternative to traditional edibles. Available at dispensaries statewide and through online delivery, PBR High products are designed for both cannabis newcomers and experienced consumers seeking consistent, predictable effects. The facility also provides co-packaging services for other cannabis brands, raising quality standards across the industry.
Mission
Pabst Labs is committed to producing high-quality cannabis-infused beverages that push the category forward. Their mission centers on making cannabis more accessible and approachable by bringing a trusted name to an emerging market. The brand specifically targets the "canna-curious"—people who may have some experience with marijuana but aren't frequent users—by offering predictable, microdosed options that demystify cannabis consumption.By creating products that serve both new and experienced consumers, they're breaking down barriers and helping normalize cannabis as a social beverage choice. Their commitment extends beyond their own products, as they work to raise beverage quality and opportunity across the entire industry through advanced manufacturing practices and co-packaging partnerships. At its core, Pabst Labs believes cannabis beverages should deliver the same reliable, enjoyable experience that the Blue Ribbon has represented for over a century—just with a different kind of buzz.