Nugz operates under Cannara Biotech's vertically-integrated structure across two mega facilities in Quebec spanning over 1.6 million square feet, with 100,000 kg of potential annual cultivation output. The brand focuses exclusively on bulk formats, offering premium quality cannabis at high value for long-time consumers with discerning taste.Nugz's signature products include oversized nugs in large 28-gram bags and fourteen 0.6-gram pre-rolls wrapped in organic hemp cones. The brand's flagship strain, Early Lemon Berry, features distinct citrus aromas and lemon flavors thanks to high limonene terpene content. Current product lines include flower, concentrates, infused pre-rolls, vapes, edibles, and hash, with top-performing items like the Kingpin Wrap Sativa Infused Pre-Roll and Lemon Linx product lines.All Nugz products undergo Cannara's meticulous 14-day hang-drying process, slow barrel curing, and hand-trimming to preserve maximum cannabinoids and terpenes - craft touches that set them apart from machine-processed competitors. The brand currently serves customers in Quebec, Ontario, Saskatchewan, and British Columbia, with expansion plans into Alberta.

Nugz emerged in February 2021 as one of three flagship brands from Cannara Biotech, Quebec's largest premium indoor cannabis producer. Founded by tech entrepreneur turned cannabis cultivator Zohar Krivorot, who spent over a year learning cultivation science from Dutch experts before legalization, the brand was born from a dedication to mastering the craft.Launched alongside sister brands Tribal and Orchid CBD, Nugz quickly established itself by filling a crucial gap in the Canadian market - premium quality cannabis in bulk formats at disruptive pricing. The brand's rapid success led Cannara to expand from their original 625,000 square foot facility to a second 1,033,506 square foot facility in Valleyfield, Quebec, as consumer demand far exceeded supply.In 2025, Nugz achieved significant recognition when their Häpple product won Accessory of the Year at the prestigious Grow Up Awards Gala, while parent company Cannara's Tribal brand won Brand of the Year. Today, Nugz maintains strong market positions across Canada, consistently ranking in the top 10 for concentrates in Alberta and holding steady third place in Ontario's concentrates category.

Nugz believes in "Going Higher" by crafting top-notch cannabis products that everyone can vibe with, regardless of consumption preference. The brand is committed to delivering premium quality cannabis at high value, specifically designed for seasoned consumers who have developed a sharp sense for product quality.As self-proclaimed "OG lovers of cannabis in all its forms," Nugz embraces cannabis culture while maintaining unwavering quality standards. Their mission centers on offering premium cannabis at accessible, value-based pricing for frequent cannabis consumers and newcomers alike. The brand prioritizes transparency in operations and strives to maintain authentic relationships with their ever-growing consumer base.Nugz is dedicated to filling market gaps by providing the consistent quality consumers demand at pricing that makes premium cannabis accessible to all, positioning themselves as a trusted source rooted deeply in cannabis culture.

At Calm Effect, we're drawn to Nugz's refreshingly honest approach to the cannabis market. While many brands focus on boutique aesthetics, Nugz delivers exactly what experienced consumers want: serious quantity without sacrificing quality. Their signature bright yellow packaging and bulk formats make a bold statement - this is cannabis for people who know what they're doing.What sets Nugz apart is their commitment to craft processes at industrial scale - hand-trimming every flower and employing 14-day hang-drying when competitors rush to market with machine processing. Their consistent top-10 rankings in concentrates across multiple provinces prove that value doesn't mean compromise.Recent industry recognition, including their 2025 Accessory of the Year award, confirms what deal-seekers already know: Nugz delivers premium experiences without premium price tags. For customers seeking maximum bang for their buck, Nugz represents the sweet spot where quality meets value in today's competitive cannabis landscape.