Now Melt

Now melt launched in early 2025 as Autumn Brands' latest addition to their intimacy product range, created to embrace the power of cannabis to enhance intimacy and self-care. The line was developed with award-winning brand marketer Angela Pih, who was specifically tapped by Autumn Brands to create this comprehensive intimacy wellness range.Building on Autumn Brands' legacy as fifth-generation agriculturalists who transitioned from growing Dutch tulips and roses to becoming first-generation cannabis growers, now melt represents the evolution of their commitment to clean cultivation. When founder Hans Brand's traditional cut-flower farm B&H Flowers faced hard times, he took a calculated risk by leasing greenhouses for medical marijuana grows under Proposition 215. By May 2018, Autumn Brands emerged as one of the first locally grown cannabis products in Santa Barbara County, and the launch of now melt in 2025 marks their bold expansion into the intimate wellness space. This represents a natural progression for a brand built on the principle that people and planet come before profit.

Now melt operates exclusively in California, where products are available through their integrated store selector system at dispensaries and delivery services statewide. The line features four core products: Hit the Reset bath crystals infused with magnesium and essential oils, Pucker Me Peach gummies for fast-acting effects, Passion Primer Intimate Serum as a water-based enhancement gel, and Slather Worthy Body Butter that's completely edible.All products are created with Autumn Brands' 100% spray-free cannabis oil and clean ingredients, designed for daily use to support physical, mental, and emotional wellbeing. Each product is formulated using oils from spray-free cannabis combined with the purest plant-based ingredients, thoughtfully crafted to engage the senses and promote relaxation, arousal, and connection. The brand maintains Autumn Brands' commitment to 100% no-spray cannabis farming with rigorous testing and hand trimming, ensuring every now melt product meets their exacting purity standards. Products are distributed through over 160 dispensaries across California, making intimate wellness accessible to adult consumers seeking premium, clean alternatives.

Now melt's core mission centers on the invitation to "melt to your core, reconnect with ourselves and get more in tune and sensitive to our needs and self-exploration", as stated by Autumn Brands co-founder Autumn Shelton. The brand represents a commitment to establishing a sustainable and meaningful self-care lifestyle that can be used daily, serving not just the moment but the entire intimate wellness experience.Their values emphasize that "intimacy is important to overall wellness," making it easy for people of all ages to tune into their sensuality while trusting product purity. The brand was created with the belief that "these conscientious, clean and sustainable products serve not just the moment but the entire experience". Social responsibility manifests through Autumn Brands' broader commitment to zero-pesticide cultivation that supports beneficial insect ecosystems and water conservation efforts, ensuring intimate wellness products contribute to environmental health alongside personal wellness.