Nove operates primarily in Colorado, where it has climbed from outside the top 30 edibles brands to 26th position by 2025, showing consistent upward growth in the competitive market. The brand specializes in premium filled chocolates and luxury gummies, focusing on single-origin ingredients and artisanal craftsmanship.Their chocolate line features South American organic cacao sourced from heritage farmers, combined with specialty fillings in flavors like Sea Salt Caramel, Raspberry Bramble, Café Cappuccino, Island Coconut, and Glacier Mint. Top-performing products include their Sea Salt Caramel Milk Chocolate 100mg and Honey Peanut Butter varieties, with monthly sales exceeding $50,000.The gummy collection launched in 2021 with four exotic flavors, priced at $15 for 10 pieces, maintaining the brand's commitment to affordable luxury. Recent additions include innovative products like Super Shroom chocolates and rosin-infused options, showcasing their commitment to product innovation. All products undergo rigorous testing for consistency, potency, and safety, backed by Medically Correct's decade of manufacturing expertise.
Nove was born from the visionary minds at Medically Correct, the second-largest edible company in Colorado and creators of the award-winning incredibles brand. Founded in 2010 after "cannabis-infused brownies for Grammy" proved life-changing for a co-founder's family, Medically Correct has grown into an industry leader with over a decade of expertise.Celebrating their tenth anniversary in 2020, founders Bob Eschino, Rick Scarpello, Derek Cumings, and Josh Fink noticed a gap in the premium edibles market. They observed that consumers were seeking everyday luxury experiences, especially during challenging times. Armed with market research showing demand for premium/gourmet chocolate was outpacing regular chocolate sales, they developed Nove to deliver "luxury without the luxury price tag."Launched with luxury chocolate bars and expanded with gummy offerings in 2021, Nove represents the evolution of cannabis edibles toward sophisticated, accessible luxury. The brand continues Medically Correct's legacy of innovation while targeting three key audiences: price-conscious edibles buyers, cannabis flower consumers, and the canna-curious market seeking premium experiences.
Nove's mission centers on "creating moments of ordinary luxury" through premium cannabis chocolates that invite consumers to pause and enjoy transformative edible experiences. They unite cannabis, culinary arts, and science to celebrate the highest creations of nature, creating rare and indulgent celebrations of flavor.The brand is committed to educating and accommodating the canna-curious market, partnering with organizations like Leaf 411 to connect consumers with cannabis-trained medical professionals. Since 2010, their parent company has championed the "Start Low, Go Slow" mantra, encouraging responsible consumption with 5-10mg THC portions within 2-4 hour periods.Nove prioritizes ethical sourcing, working with South American heritage farmers who ferment cacao pods traditionally and dry them in the sun, ensuring both quality and sustainability in their supply chain. Their commitment extends to creating accessible luxury that doesn't compromise on craftsmanship or quality.
Nove's mission centers on "creating moments of ordinary luxury" through premium cannabis chocolates that invite consumers to pause and enjoy transformative edible experiences. They unite cannabis, culinary arts, and science to celebrate the highest creations of nature, creating rare and indulgent celebrations of flavor.The brand is committed to educating and accommodating the canna-curious market, partnering with organizations like Leaf 411 to connect consumers with cannabis-trained medical professionals. Since 2010, their parent company has championed the "Start Low, Go Slow" mantra, encouraging responsible consumption with 5-10mg THC portions within 2-4 hour periods.Nove prioritizes ethical sourcing, working with South American heritage farmers who ferment cacao pods traditionally and dry them in the sun, ensuring both quality and sustainability in their supply chain. Their commitment extends to creating accessible luxury that doesn't compromise on craftsmanship or quality.