Major operates across multiple state markets including Colorado, Missouri, New Jersey, Washington, and Ohio, with a strong focus on cannabis beverages. The brand has established itself as a consistent performer in the beverage category, maintaining top rankings across several states with their signature Blast Shot product line.Their flagship products include the Blackberry Lemonade Blast Shot, Original Fruit Punch Blast Shot, Blueberry Blast Shot, Apple Peach Blast Shot, and Sunset Pink Lemonade Fruit Drink. These beverages have become market leaders, with the Blackberry Lemonade Blast Shot achieving sales of 16,947 units in April 2025 alone.The company maintains strict quality standards throughout their production process, ensuring consistent potency and flavor profiles across their beverage line. Major's products are available through licensed dispensaries in states where they operate, with a distribution network that continues to expand as new markets open. Their beverage-focused approach allows them to cater to consumers seeking alternatives to traditional flower products, offering precise dosing and convenient consumption methods that appeal to both new and experienced cannabis users.

Major was founded by entrepreneurial power couple Karim Butler and Alexis Major-Allison, who set out to create meaningful change in the cannabis industry through their Black-owned brand. The company emerged from Major-Allison's background as a manager to NFL players, where she witnessed athletes turning to addictive opiates for pain management and began seeking healthier alternatives.What started as a mission to provide better pain management solutions has evolved into one of the first and most significant minority-owned companies in the increasingly saturated cannabis market. Major distinguishes itself by its commitment to community outreach, guiding and informing people about the legal intricacies of cannabis in various states.The brand has grown from its founding roots to become a recognized player in multiple state markets, particularly excelling in the beverage category. While not the largest player in the industry, Major makes its mark by being dedicated to making meaningful strides in cannabis equity, ensuring that their success translates into positive community impact and representation in an industry that has historically excluded minority entrepreneurs.

Major's core mission centers on advancing cannabis equity while delivering exceptional products to consumers. The brand is dedicated to making meaningful strides in cannabis equity, ensuring that minority entrepreneurs have representation and success opportunities in the growing cannabis industry.Beyond offering unique cannabis products, the brand distinguishes itself by its commitment to community outreach, guiding and informing people about the legal intricacies of cannabis in various states. They believe in using their platform to educate consumers and break down barriers that have historically prevented communities of color from participating in the legal cannabis market.Major is committed to providing safe, consistent, and high-quality cannabis beverages while fostering community-based wealth generation. Their approach emphasizes social responsibility, ensuring that their business success translates into positive outcomes for the communities they serve. Through strategic partnerships and community engagement, Major works to create pathways for minority entrepreneurs and advocates for equitable cannabis policies nationwide.

At Calm Effect, we're impressed by Major's authentic commitment to cannabis equity and their exceptional product quality. What sets them apart is their genuine dedication to community impact—this isn't just marketing speak, but a core business principle that drives their operations.Major has demonstrated remarkable consistency in competitive markets, maintaining top-three rankings in multiple states, which speaks to both product quality and customer loyalty. Their beverage line offers deal-seekers excellent value with reliable potency and great taste profiles.We particularly appreciate their educational approach to cannabis, helping consumers navigate the complex legal landscape across different states. As one of the first and most significant minority-owned companies in the cannabis market, Major represents the diversity and innovation that's essential for the industry's future.For our customers seeking quality cannabis beverages from a brand with genuine values, Major delivers on both product excellence and social responsibility. Their track record of consistent market performance makes them a reliable choice for consumers and a valuable partner for deal-seekers.