lolo operates as a value brand owned by San Francisco-based NorCal Cannabis Company, utilizing a network of farmer partners throughout Northern California. The brand specializes in indoor-grown flower, pre-rolls, concentrates, and edibles, with a product lineup designed around different experience levels and price points.Their flagship NUGS line features the biggest, best, and loudest products, with only the largest, healthiest tops selected for packaging. The Ready-To-Roll line offers kief-infused flower for those seeking a stronger experience, while their hash-infused prerolls are available in 1-gram and 1.5-gram options.lolo's cultivation process emphasizes indoor growing conditions to ensure consistency and potency across all products. Their pesticide-free, cleanly grown flower is available in various terpene-laden, potent strains, with products conveniently sorted by size into Nugs, Buds, or Smalls. The brand maintains quality standards while keeping prices accessible through efficient operations and strategic cost management. Recent sales data shows lolo generating over $500,000 in monthly sales across 236 different products, demonstrating strong market presence throughout California.

lolo was launched in 2019 as part of NorCal Cannabis Company's brand portfolio, created with a clear mission: deliver a lasting high at low cost. Founded by industry veterans Jigar Patel and Douglas Cortina, NorCal Cannabis Company has been operating since 2015, but lolo represents their commitment to making premium cannabis accessible to everyone.In 2021, when wholesale prices were still high, the team made a strategic pivot to focus on value without compromising quality. This decision proved prescient as the market became increasingly competitive. By 2022, lolo had become the number one indoor flower brand by units sold in California, moving approximately one million eighths over the course of the year.The brand's success story is built on consistency and smart resource allocation. Rather than investing heavily in flashy marketing campaigns or expensive packaging, lolo focuses its energy and budget on what matters most: growing exceptional cannabis. With NorCal's 100,000 square feet of production space and 40,000 square feet of canopy producing 2,000 to 2,200 pounds monthly, lolo has scaled efficiently while maintaining its core value proposition.

lolo's mission is simple: deliver a lasting high at low cost. The brand operates with zero frills, gimmicks, or manifestos - simply providing good cannabis experiences at a low, accessible price. lolo believes in two core principles: quality and value, working hard to keep prices low while keeping customers high.Instead of investing money into expensive logos, fancy web design, and flashy marketing campaigns, they focus on premium weed and hence the discounted prices. This philosophy extends to every aspect of their operation, from cultivation to packaging. Their product and packaging are sourced with value in mind so that NorCal can pass along that value to customers.The brand's commitment goes beyond just affordable pricing - it's about making premium cannabis accessible to a broader audience while maintaining the quality standards that serious consumers expect. lolo's approach is about premium cannabis grown without shortcuts, featuring premium potency, unmatched flavor, and zero trim.

At Calm Effect, we're impressed by lolo's no-nonsense approach to cannabis. While other brands struggle with inventory, lolo is consistently selling out of product, which speaks volumes about their quality and value proposition. For the best bargain on the best weed, lolo is the way to go.What sets lolo apart is their transparency about priorities. They focus on saving money in other areas like advertising and graphic design to sell premium weed at reasonable prices. With pricing typically ranging from $25-30 for eighths and around $90 for half-ounces, they deliver exceptional value without compromising on quality.Their commitment to maintaining a balance of potent quality with affordability makes them perfect for deal-seekers who refuse to sacrifice quality for price. From their premium NUGS line to their hash-infused prerolls, lolo consistently delivers products that punch above their price point. For cannabis consumers who appreciate straightforward value, lolo represents everything we love about smart shopping in the cannabis space.