LEVIA has mastered the art of cannabis-infused seltzers, offering a premium line of zero-calorie, zero-sugar beverages with 5mg THC in each 12-ounce can. Their product portfolio features three core experiences, each tailored to different consumer needs: Achieve (sativa blend in raspberry-lime), Celebrate (hybrid blend in lemon-lime), and Dream (indica blend in jam berry).Beyond seltzers, LEVIA offers water-soluble tinctures in matching formulations with 300mg THC per bottle, allowing for flexible dosing and versatile consumption methods. The brand regularly introduces limited-edition seasonal flavors like Pomegranate Punch, Blood Orange, and collaborations with iconic establishments like the Kowloon Restaurant's Mai Tai seltzer.What sets LEVIA apart is their proprietary technology that delivers a rapid onset within 15-20 minutes and effects lasting up to three hours, creating a consistent and predictable experience. Now part of the AYR Wellness family, LEVIA products are available across Massachusetts in over 70 licensed dispensaries, with expansion into additional states continuing as regulations permit.
LEVIA began as Massachusetts' first cannabis-infused beverage company with a mission to revolutionize cannabis consumption. Founded by a passionate team including substance abuse and mental health therapist Kristin Rogers, her husband Eric, and entrepreneurs Troy and Kaitlyn Brosnan, LEVIA emerged from their collective vision to create products rooted in wellness and enjoyment.The brand launched in February 2021, quickly establishing itself as a pioneer in the cannabis beverage space. Their innovative approach to infused seltzers gained immediate traction among consumers looking for alternatives to alcohol. In 2022, LEVIA reached a significant milestone when it was acquired by multi-state operator AYR Wellness for $20 million, unlocking opportunities for expansion beyond Massachusetts.Throughout their growth, LEVIA has remained committed to quality, consistency, and supporting social justice initiatives while challenging cannabis stigma. From their Georgetown, Massachusetts headquarters, they've continued to innovate with seasonal releases and collaborations, cementing their position as a market leader in cannabis beverages.
LEVIA's core mission is to create elevated cannabis experiences that enhance wellness and offer a superior alternative to alcohol without the hangover. They're committed to crafting products rooted in simplicity, using all-natural ingredients and premium locally-sourced cannabis to deliver consistent, fast-acting effects.The brand stands firmly against cannabis stigma and advocates for social justice and criminal justice reform, recognizing the racial disparities created by the War on Drugs. Through their partnership with AYR Wellness, they've strengthened their platform as a "Force for Good" in their communities.LEVIA believes in responsible consumption, transparency, and education, working to normalize cannabis use while ensuring consumers understand exactly what they're putting in their bodies. Their commitment to quality extends to sustainable practices and creating products that seamlessly integrate into consumers' wellness-focused lifestyles.
At Calm Effect, we're impressed by LEVIA's perfect balance of innovation and accessibility. Their zero-calorie, zero-sugar seltzers offer a clean, predictable high without the foggy aftermath of traditional edibles or the health concerns of smoking – making them ideal for both new and experienced cannabis consumers.What truly sets LEVIA apart is their mastery of rapid onset technology. While most edibles leave you guessing when effects will kick in, LEVIA delivers within 15-20 minutes, allowing for confident dosing and a social experience similar to having a beer or cocktail, but without the hangover.We appreciate their thoughtfully crafted product line that addresses different needs throughout the day – from the energizing Achieve for productivity to the relaxing Dream for unwinding. Their commitment to quality ingredients, consistent effects, and continued innovation through seasonal releases keeps the experience fresh and exciting. For cannabis consumers seeking predictability, flavor, and convenience, LEVIA represents the future of social consumption.
