KNACK operates as a premium whole flower brand under the FLUENT umbrella, currently serving customers in New York and Florida markets. Cultivated in the heart of the Adirondacks, KNACK's cannabis flower utilizes state-of-the-art indoor growing techniques to deliver exceptional quality and consistent potency. The brand focuses primarily on whole flower offerings, available in multiple formats from 3.5-gram eighths to larger quantities, plus convenient pre-roll options including their innovative KNACK (Lit)les multipack featuring five 0.35g pre-rolls per tin.The product line showcases diverse genetics with both classic and unique strain selections. Initial strain selections include: Poddy Mouth, Burnt Orange, Mimosa EVO, Secret Meetings #6, Stay Puft, Ruby Violet, and Strawberry Lemonade—each designed to suit diverse palates and cannabinoid preferences. Their rotating selection ensures fresh options for consumers seeking variety.KNACK products are available through FLUENT's 35+ Florida dispensaries and multiple New York locations, plus third-party retailers via FLUENT's ENTOURAGE wholesale platform. The brand emphasizes locally-grown cannabis with craft cultivation standards, appealing to both newcomers and seasoned cannabis enthusiasts seeking quality and value.
KNACK launched in December 2024 as the newest cannabis flower brand from FLUENT Corp., a vertically-integrated multi-state operator with deep roots in cannabis excellence. FLUENT was initially founded in April 2015 under the name Knox Medical, went public in August 2018 as Cansortium Inc., and rebranded to FLUENT Corp. in February 2025 to better reflect its expanded operations across Florida, New York, Pennsylvania, and Texas.KNACK originally debuted in New York, where it quickly gained traction for delivering high-quality, flavorful, and affordable flower to everyday consumers. The brand's strategic launch began exclusively at Etain Health dispensaries before expanding through wholesale partnerships. Building on this success, FLUENT launched KNACK in Florida in May 2025, making it available at all 35 FLUENT dispensaries across the state.FLUENT's expansion accelerated significantly through strategic acquisitions, including the major 2024 acquisition of RIV Capital, which strengthened their New York footprint and wholesale capabilities. This growth trajectory positioned KNACK as a key brand in FLUENT's diverse portfolio, which also includes MOODS, Wandr, Bag-O, and Hyer Kind.
KNACK is guided by three core brand pillars that define their mission: Powered by Passion - they're consumers themselves and take pride in growing high-quality, affordable cannabis for their community that's set to true connoisseur's standards. Diverse and Consistent Genetics - their ever-changing canopy has a wide array of strains, flavors and lineages, helping to ensure they have something for everyone looking for a great time. Local Roots - the community is an essential partner in everything they do, with their team working tirelessly in locally grown gardens to source the genetics consumers want, delivering unmatched quality and approachability.KNACK's mission centers on making premium cannabis accessible to everyday consumers without compromising on quality. They believe cannabis should be welcoming and inclusive, whether you're new to cannabis or a seasoned enthusiast. The brand aims to create a welcoming and inclusive brand that resonates with all consumers, offering an easy and enjoyable way to experience cannabis. Their commitment extends to fostering community connections and supporting local cultivation practices.
At Calm Effect, we appreciate KNACK's refreshing approach to premium cannabis that doesn't break the bank. What sets them apart is their genuine commitment to being "consumers themselves" - they understand what cannabis enthusiasts actually want because they are cannabis enthusiasts. This authenticity translates into carefully selected genetics and consistent quality that we can confidently recommend to our deal-seeking community.We love their diverse strain rotation that keeps things interesting while maintaining reliable cultivation standards. The fact that they grow in New York's Adirondacks region using advanced indoor techniques shows their dedication to local production and environmental control. Their product range from traditional eighths to innovative multipack pre-rolls gives consumers flexibility in how they enjoy their cannabis.For bargain hunters, KNACK delivers exceptional value without sacrificing the craft cultivation experience. The brand's name itself, KNACK, suggests a natural skill or talent, hinting at the expertise and care that goes into cultivating cannabis - and that expertise translates directly into products our community can trust and enjoy.