Juicy Jay's

The Juicy Jay's story began in the late 1980s when founder Josh Kesselman earned the nickname "Cool J" during a trip to Queens, inspired by his love for LL Cool J. What started as "Cool Jay's" menthol wraps quickly evolved into the iconic Juicy Jay's brand with their breakthrough watermelon-flavored papers. Kesselman developed the concept further in 1993 after connecting with a rolling paper factory owner in Spain's Alcoy region, establishing partnerships that would define the brand's commitment to quality.In 2009, Juicy Jay's fought a crucial FDA legal battle to protect their products in the US marketplace, successfully defending their right to continue operations. This victory solidified their position as one of the few remaining flavored paper brands in America. By 2018, the brand had expanded to over 30 different flavors, becoming synonymous with bold, innovative taste experiences. The same company behind Juicy Jay's also created the globally successful RAW rolling papers brand, demonstrating their deep expertise in smoking accessories and natural paper production.

Today, Juicy Jay's operates as both a heritage rolling paper brand and an emerging cannabis company. Their signature rolling papers feature fully-flavored designs with printed patterns matching each flavor, enhanced by sugar-based gum strips. The brand offers over 40 flavors in vibrant, eye-catching packaging that's become instantly recognizable in smoke shops nationwide.The company recently launched "Juiced Powered by Juicy," bringing their flavor expertise to premium cannabis pre-rolls featuring sativa, indica, and hybrid strains enriched with CBD or THC-a. These products are currently available at dispensaries across Arizona and California, with locations including Greenpharms, CA Collective, Mission Organic, and numerous other licensed retailers.All products maintain vegan formulations using high-quality hemp materials, delivering the natural, flavorful smoke experience that built the brand's reputation. The cannabis line represents the next evolution of their flavor-forward philosophy, combining premium flower with signature bold flavors for enhanced smoking sessions.

Juicy Jay's mission centers on enhancing the natural smoking experience through innovative flavor technology and premium quality materials. Their core philosophy focuses on designing products that enhance rather than mask the natural flavors of what customers choose to smoke. The brand is committed to maintaining the highest standards in both traditional rolling papers and modern cannabis products.They prioritize vegan-friendly, natural formulations that deliver consistent quality across their entire product line. With their cannabis expansion, they're dedicated to bringing decades of flavor expertise to create "mouth-watering smoke sessions" that work equally well for solo relaxation or social experiences.The company values innovation while respecting smoking traditions, continuously developing new flavors and products that push creative boundaries. Their commitment extends to legal advocacy, having successfully defended consumers' access to flavored products through challenging regulatory environments. This dedication ensures customers can continue enjoying diverse, flavorful smoking experiences.