Juicy Joints operates as the flagship brand of Olympic Reef LLC, primarily serving the Washington state cannabis market with premium flavored pre-rolls. The company wholesales premium quality flavored joints to retailers throughout the State of Washington, establishing itself as a dominant force in the pre-roll category.The brand's product portfolio centers on their signature infused pre-rolls, formulated with a proprietary blend of botanical terpenes and combining cannabis flower, distillate, and kief. Their extensive flavor lineup includes popular options like Seattle Berry, Orange Creamsicle, Blue Raspberry, Blueberry Creamsicle, Watermelon, and Pineapple. Lucero doesn't buy pre-mixed flavors but creates the concoctions himself, relying on intuition, experience, and trial and error.Beyond their core offering, Juicy Joints has diversified into multiple product lines: "Supers" enhanced with crumble concentrate for higher potency, CBD-infused versions for therapeutic benefits, cost-effective "Federolls," and innovative "Wacky Joints" featuring surprise messages. Recent sales data shows the brand maintaining a strong presence in Washington's pre-roll market, consistently ranking within the top 30, with their Seattle Berry product leading sales despite competitive pressure. The brand maintains strict quality standards while keeping prices accessible to everyday consumers.
Juicy Joints launched in 2016 when Olympic Reef owner Mike Lucero recognized a major gap in the cannabis market. He realized that infused pre-rolls were popular but overpriced, with many costing $15 at retail. Lucero's vision was simple but revolutionary: create high-quality flavored pre-rolls that customers could afford with just a five-dollar bill.Starting with one signature product and eight flavors, Juicy Joints quickly became a market disrupter. The brand's breakthrough came with Seattle Berry, a proprietary blend celebrating Washington's berry heritage, which became an instant hit and remains a top seller today. The company's rapid growth led them to service almost 80% of retail stores in Washington state.By 2024, Juicy Joints had evolved into a comprehensive pre-roll powerhouse, offering around 40 distinct flavors across multiple product lines. The brand expanded beyond their original formula to include CBD-infused options, "Supers" enhanced with crumble concentrate, budget-friendly "Federolls," and their newest innovation "Wacky Joints"—featuring strain-specific rolls with surprise messages in the crutch. With multi-state expansion planned for 2024, Juicy Joints continues pushing boundaries in the cannabis space.
Juicy Joints exists to democratize premium cannabis experiences by making high-quality, flavorful pre-rolls accessible to every consumer. Mike Lucero's core mission centers on "bringing quality products and affordability to the market", ensuring that exceptional cannabis doesn't require breaking the bank.The brand operates on the principle that cannabis should be fun, approachable, and inclusive. While maintaining a light-hearted, laid-back approach that brings fun back into the cannabis space, they remain seriously focused on quality and branding. Juicy Joints values consistency, innovation, and customer satisfaction above all else.Their commitment extends beyond profit to fostering positive cannabis culture. By creating products that spark joy—from their whimsical flavors to surprise messages in Wacky Joints—they aim to enhance social connections and personal enjoyment. The brand believes that quality cannabis experiences should be available to all consumers, regardless of budget, while maintaining the highest standards of safety, potency, and flavor innovation that define the modern cannabis market.
At Calm Effect, we're impressed by Juicy Joints' perfect balance of accessibility and quality. Their commitment to affordable pricing—ensuring customers can get a premium pre-roll for just five dollars—makes quality cannabis accessible to budget-conscious consumers without sacrificing experience.What sets them apart is their genuine innovation in flavor development. Mike Lucero's hands-on approach to creating proprietary flavor blends shows authentic craftsmanship that translates into consistent, memorable products. Their Seattle Berry blend perfectly captures local terroir, while creative offerings like Tiger's Blood and Strawberry Sherbet demonstrate playful boldness.With over $100K in monthly sales and consistent top-30 rankings in Washington's competitive pre-roll market, the numbers back up the quality. For deal-seekers, Juicy Joints delivers exceptional value—premium ingredients, unique flavors, and reliable effects at prices that don't break budgets. Their expansion plans signal a brand ready to bring this winning formula to new markets, making them a smart choice for consumers seeking both quality and affordability.