Jaunty operates as a GMP-certified, 100% New York-owned company with state-of-the-art manufacturing facilities in Hoosick Falls, NY. As one of only six businesses licensed for all adult-use cannabis supply chain activities outside of retail, they maintain complete vertical integration from cultivation through distribution. The company is New York's largest producer of CO2-extracted cannabis oils, utilizing advanced CO2 extraction technology that sets them apart from competitors.Their product portfolio spans premium distillate, live resin, and live rosin offerings including vape cartridges, disposable vapes, gummies, tinctures, and concentrates. Jaunty products are currently distributed to approximately 80% of licensed dispensaries across New York State, making them one of the most accessible premium brands in the market.Their flagship products include the Classic Cartridge line, with the top four best-selling vape SKUs statewide: Pineapple Express, Blueberry Kush, Amnesia Haze, and Sour Diesel. Recent innovations include solventless Live Rosin Gummies that are vegan, gluten-free, and fat-free, plus specialized ratio products featuring CBG:THC formulations for targeted effects. With over $10 million in retail sales, Jaunty represents New York's second highest grossing vape brand.
Jaunty's journey began in 2017 when CEO Nicolas Guarino, originally from Venezuela with four generations of agricultural heritage, co-founded Naturae during New York's hemp program expansion. The company initially focused on CBD extraction and manufacturing, building expertise in CO2 extraction technology during the early hemp boom. However, when the CBD market crashed by 99% by 2020, with prices plummeting to just $65 per kilo, the team faced significant challenges.The pivotal moment came in 2022 when New York legalized adult-use cannabis. Guarino and his team leveraged their extraction expertise to pivot from hemp to THC products, receiving their adult-use license in summer 2022. They launched their first products in January 2023, just weeks after New York's first dispensary opened, achieving $100,000 in sales during their first month.In September 2024, the company made a strategic decision to rebrand entirely from Naturae to Jaunty, adopting the name of their top-selling house brand. This transformation reflected their evolution from hemp survivors to cannabis market leaders, with Jaunty now holding the title of New York's top-selling vape brand entering 2025.
Jaunty's core mission centers on "creating parity between oil-based products and flower products" – specifically matching the effect and flavor profiles that traditional cannabis consumers expect. Their North Star is ambitious yet simple: "to take an old-school OG legacy guy and convince them to try one of our vapes and say, 'You know what, I could actually use this.'"The company is committed to crafting THC products that appeal to the broad spectrum of adult-use consumers, from connoisseurs seeking ultra-premium 100% solventless live rosin to the canna-curious exploring economically priced, approachable options. Unlike many extract-focused brands that can feel exclusive or elitist, Jaunty's approach is deliberately welcoming: "Too many brands make consumers feel they aren't in the know. Jaunty is here to open up cannabis, not gatekeep it."They prioritize quality control through extensive in-house testing and state-certified lab verification, while maintaining competitive pricing that challenges the illicit market.
At Calm Effect, we're impressed by Jaunty's authentic New York roots and genuine commitment to bridging the gap between traditional flower enthusiasts and modern extract users. What sets them apart is their strategic pricing approach – Jaunty vape cartridges retail for around $60 after tax, positioning them competitively against illicit market options while delivering lab-tested quality and safety.Their resilience story resonates with us – surviving the 99% CBD market crash and emerging as New York's top vape brand demonstrates real business acumen and determination. The fact that they use only CO2-extracted cannabis oil and cannabis-derived terpenes (not botanical blends) shows their commitment to authentic flavor profiles and effects.For deal-seekers, Jaunty's widespread availability in 80% of New York dispensaries means consistent access to premium products. Their continuous innovation – from Jaunty 2.0 upgrades to new strain releases like Strawberry Cough and White Widow – keeps the brand fresh and exciting for consumers seeking variety and quality.