It's All About Choices

It's All About Choices launched in 2022 as the first consumer brand from Powder Nation, a subsidiary of Capsoil Technologies. The brand emerged from entrepreneur Shai Cohen's collaboration with Matthew Bronfman, marking Bronfman's first major investment with direct cannabis exposure. The concept was born from recognizing a gap in the edibles market for consumers who wanted variety, consistent experiences, and precise dosing control.The brand's culinary foundation comes from former Milk Bar pastry chef and commissary manager Casey Shea, who now serves as VP of Product Development. It's All About Choices made its industry debut at Hall of Flowers Santa Rosa, where it garnered significant attention from cannabis industry experts. High Times editor Jon Cappetta featured the brand on his "Stone-Cold Cop List," praising how products are "actually just as delicious as they are medicated."The brand launched retail availability in early 2023, representing a revolutionary approach to cannabis consumption that moves far beyond traditional gummies and brownies.

It's All About Choices operates as a Los Angeles-born edibles brand offering over 100 different product SKUs ranging from sweet to savory options. Their extensive product line includes soups, freeze pops, crackers, mashed potatoes, condiments, spices, drink mixes, chocolates, and cookies. Products are available in single-serve options of 2mg, 5mg, and 10mg THC doses, as well as 100mg THC bundle packages.The brand utilizes Capsoil Technologies' patented nanotechnology that converts cannabis oils into water-soluble powders. This technology enables precise dosing, dramatically reduced time-to-high, and consistent effects with minimal to no cannabis flavor. The brand launched with five themed bundle collections: The Collection (luxury), Breeze (beach-ready), Nights (evening), Bliss (romantic), and Flix (movie night).Each bundle carries a suggested retail price of $50.00, making premium cannabis experiences accessible while maintaining the gourmet quality that sets them apart from traditional edibles.

It's All About Choices exists to give consumers an exciting opportunity to incorporate cannabis into their everyday lives with their favorite snacks and foods. The brand is committed to "unleashing the powerful qualities of cannabis through everyday delectables in an endless variety of flavors, shapes, and forms."Their mission centers on creating mood-enhancing, life-optimizing products that prioritize taste above all else. Using advanced liposomal nanotechnology, they ensure precise dosage without compromising taste, texture, and aroma. The brand serves both new consumers and experienced users by offering controlled dosing options and consistent experiences.As stated by COO Hadas Cohen, "We've opened the door to a brave new world of edibles, unleashing the powerful benefits of cannabis through everyday delectables with endless variety."