Howie Roll operates as a premium California cannabis brand specializing in sun-grown flower products cultivated through their partnership with Soma Rosa Farms in Mendocino County. Their current operations focus primarily on the California market, where they distribute through licensed dispensaries across Southern California, the Bay Area, and Northern California regions.The brand's product portfolio centers on premium flower offerings, including both full-size buds and their popular "smalls" line, which provides consumers access to high-quality cannabis at more accessible price points. Their strain selection includes popular varieties like Blue Zushi, Obama Runtz, Peach Cobbler, Tropicana Cherry, and classic genetics like GSC crosses and Runtz. Howie Roll also produces pre-rolls, expertly crafted for convenience-focused consumers.Quality standards are maintained through their partnership with Soma Rosa Farms, which utilizes regenerative cultivation practices, full-sun growing methods, and slow-curing processes. The cultivation approach emphasizes organic, sustainable practices and small-batch production to ensure terpene-rich, potent flower with vibrant flavor profiles. Products are packaged in distinctive containers featuring their signature character branding, vibrant colors, and innovative design elements like sunglasses-shaped viewing windows.

Howie Roll emerged from California's cannabis scene with a unique approach that combines premium cultivation with personality-driven branding. The brand was built around their endearing mascot character, Howie, who became the heart and soul of their storytelling approach. This character-centric strategy helped Howie Roll connect with consumers on a personal level, embodying values of unity and inclusivity within the cannabis community.The brand established its cultivation partnership with Soma Rosa Farms, a boutique sun-grown operation in California's renowned Mendocino County. This collaboration allowed Howie Roll to tap into the Emerald Triangle's legendary terroir while maintaining their commitment to sustainable, earth-conscious farming practices. The partnership with Soma Rosa Farms enabled Howie Roll to offer consistently high-quality, terpene-rich flower that reflects the unique characteristics of Northern California's sun and soil.Through engaging content, captivating illustrations, and eye-catching packaging featuring vibrant colors and holographic accents, Howie Roll has built a brand that embraces individuality while delivering premium cannabis products. Their evolution represents a modern approach to cannabis branding that values both quality cultivation and authentic brand personality.

Howie Roll's mission centers on delivering premium, sun-grown cannabis that celebrates both quality cultivation and authentic brand personality. The brand is committed to providing cannabis enthusiasts with consistently excellent products that reflect the unique terroir of Northern California's Emerald Triangle, while maintaining sustainable and earth-conscious farming practices.Through their character-driven approach, Howie Roll aims to create meaningful connections with consumers, embodying values of unity, inclusivity, and individuality within the cannabis community. They believe in making high-quality cannabis accessible through their smalls line and pre-roll offerings, ensuring that both connoisseurs and everyday consumers can experience premium sun-grown flower.The brand's commitment extends to environmental responsibility, partnering with farmers who utilize regenerative cultivation techniques and organic practices. Howie Roll strives to elevate the cannabis experience through products that combine craftsmanship, sustainability, and vibrant brand personality, creating a trusted choice for consumers who value both quality and authenticity.

At Calm Effect, we're drawn to Howie Roll's unique combination of premium quality and approachable personality. Their partnership with Soma Rosa Farms delivers consistently excellent sun-grown flower that showcases the best of California's Emerald Triangle, while their character-driven branding makes cannabis feel more inclusive and fun.What sets Howie Roll apart is their commitment to making premium cannabis accessible through their smalls line, offering deal-seekers genuine value without compromising quality. The sun-grown cultivation methods and slow-curing processes result in terpene-rich flower with exceptional flavor profiles that satisfy both connoisseurs and casual consumers.We appreciate their sustainable farming practices and earth-conscious approach, which aligns with the values of environmentally-minded consumers. The vibrant packaging and innovative design elements like their signature viewing windows make Howie Roll products instantly recognizable on dispensary shelves. For our customers seeking premium California flower with personality and value, Howie Roll consistently delivers products that exceed expectations while remaining accessible to various budgets.