Homie Cannabis operates as a true boutique brand, focusing on specially selected strains of Indica, Hybrid, and Sativa flower along with premium pre-rolls. The company maintains strict quality standards with lab-driven extractions and compounds, ensuring every product is tested for purity, quality, and consistency through superior cultivation and processing supply chains.Currently available at dispensaries across multiple states including New Jersey locations like Nova Farms Woodbury and Eastern Green in Voorhees, Homie has established a growing retail presence. Their product portfolio emphasizes ultra-premium cannabis that defines potency through data-driven, lab-verified results rather than marketing slogans.The brand plans to expand beyond flower and pre-rolls to offer Homie Health & Wellness CBD products across various SKUs as they scale operations. With third-party testing exceeding compliance expectations, Homie serves both medicinal and recreational consumers who demand authenticity and excellence. Their "Real Product, Real People, Real Talk" philosophy drives every aspect of their operations, from cultivation to consumer experience.
Homie Cannabis was founded by visionary entrepreneur RT, who turned corporate rejection into an independent success story. Born from a call to action to ensure people of color have a seat at the cannabis table, RT launched the company with his own funding during the pandemic, demonstrating remarkable dedication to representation in the industry.The brand started in Las Vegas with ambitious plans to expand to major markets including Chicago, Los Angeles, and Detroit. From the beginning, RT carefully selected the name "Homie" as a term of endearment that crosses ethnic, geographical, and economic lines, aiming to change the vernacular around cannabis consumption.Despite facing significant obstacles as a Black entrepreneur in cannabis, RT built strategic partnerships, including a collaboration with Blk. Water's CEO David Bergstein, and developed wholesale relationships across key markets. The company has steadily grown from its boutique roots to establish distribution networks while maintaining its commitment to authentic cannabis culture and community empowerment.
Homie Cannabis exists to capture the consciousness of cannabis culture while ensuring communities of color have meaningful representation throughout the industry - from cultivation and production to distribution, retail, and consumption. The company's core mission centers on enhancing communities and enriching culture by serving notice that people of color belong in cannabis.RT's vision extends far beyond profit: "In 5 years, I want Homie Cannabis to be a dominant symbol of excellence in product and service for People of Color." The brand is committed to targeting underserved communities, bringing cultural engagement, strategic innovation, and authentic representation to cannabis.Homie believes in breaking down barriers that have historically excluded minority entrepreneurs, using their platform to create opportunities and change perceptions. Their mission encompasses social responsibility through community empowerment, advocating for those who make up a significant portion of the consumer base while delivering consistently exceptional products.
At Calm Effect, we're drawn to Homie Cannabis because they represent everything authentic about cannabis culture while breaking down industry barriers. This isn't just another cannabis company – it's a movement led by an entrepreneur who invested his own resources to create representation where it was desperately needed.What sets Homie apart is their uncompromising commitment to quality coupled with genuine cultural impact. While many brands talk about social equity, RT built it into Homie's DNA from day one. Their "Real Product, Real People, Real Talk" motto isn't marketing speak – it reflects their authentic approach to business.For deal-seekers, Homie delivers exceptional value through their boutique-quality flower and pre-rolls at accessible price points. Their lab-verified potency and rigorous testing standards ensure customers get consistent, premium products. Supporting Homie means supporting authentic Black entrepreneurship while enjoying genuinely superior cannabis that honors the culture that birthed it.