Happy Valley operates as a fully integrated cannabis company across Massachusetts, with retail locations in Gloucester and East Boston. The company grows around 50 different cultivars at its Gloucester, MA facility, from familiar favorites like Super Lemon Haze to rare "small batches". Their product portfolio includes flower, pre-rolls, edibles, vape cartridges, and various solventless concentrates.The Hitmaker line represents their premium disposable vape offerings, featuring high-THC distillate oils with cannabis-derived terpenes. Happy Valley's Hitmaker – Super Lemon Haze Live Oil Disposable (0.5g) has been a standout product, offering a potent and refreshing experience for users. These products consistently test in the 80%+ THC range, delivering powerful effects that live up to the "Hitmaker" name.What sets Happy Valley apart is their exclusive focus on selling only their own products in their dispensaries. This approach ensures complete quality control and consistency across their entire product line. Their products are also sold at other Massachusetts dispensaries, and the company plans to roll out to other states as legal adult-use cannabis continues to expand.
Happy Valley's journey began in 2016 when founders set out to solve a persistent problem in the cannabis industry: inconsistent experiences and lack of accountability. As longtime cannabis consumers, they were frequently frustrated by mislabeled products that delivered dramatically different effects than advertised. This frustration became their mission to create something better.Founded in 2016 and headquartered in Newburyport, Mass., Happy Valley is a vertically integrated cultivator and retailer that has built its reputation on the "Verified Genetics" promise. The company opened its first dispensary in Gloucester in July 2020, followed by an East Boston location near Logan Airport.The company has been commercially cultivating cannabis since 2019 and has grown to become High Times 2022's most awarded cannabis brand in Massachusetts. Their decision to remain vertically integrated—growing, manufacturing, and selling only their own products—was initially met with skepticism. However, seven years later, this unique approach has proven successful, allowing them to maintain complete quality control from seed to sale.
Happy Valley's core mission centers on creating consistent, premium-quality cannabis experiences while raising industry authenticity standards. "We founded Happy Valley with a mission statement to create consistent, premium-quality cannabis products and then provide access to those products in a modern retail environment dedicated to educating our customers," explains CEO Michael Reardon.Their commitment extends beyond products to community engagement and education. The company prioritizes customer education through knowledgeable dispensary hosts who take time to assist and explain products. They've also demonstrated strong community values through partnerships with organizations like Best Buddies International and donations to local charities including Action Inc.'s Our Place in Gloucester, the Gloucester Food Pantry, and Boston-based GirlsLeap.org.Through their "Verified Genetics" promise, Happy Valley ensures that what they say is exactly what customers get—every single time.
At Calm Effect, we're impressed by Happy Valley's unwavering commitment to quality and consistency. In an industry where many brands focus on breadth, Happy Valley has chosen depth—perfecting their craft by controlling every aspect of production. This vertical integration approach means every Hitmaker vape delivers the same premium experience, batch after batch.With total sales of $6,497,313, Happy Valley has solidified its place in the Massachusetts vape market, proving that consumers value reliability over variety. Their Hitmaker line offers exceptional potency—often testing above 80% THC—making them perfect for experienced users seeking powerful effects.We especially appreciate their focus on customer education and community involvement. When you choose Hitmaker products, you're supporting a brand that gives back to local communities while delivering some of the most potent and consistent vapes in Massachusetts. For deal-seekers, this reliability means you always know what you're getting for your money.