Highly Casual

Highly Casual emerged from an innovative partnership between two Michigan powerhouses: cannabis company Pleasantrees and Blake's Hard Cider Co., founded by Andrew Blake of the renowned Blake Farms family. This joint venture, called Emerald Canning Partners, was announced in February 2022 with a shared vision of creating approachable cannabis beverages for both experienced and curious consumers.The brand launched in November 2022, introducing Michigan's cannabis community to its first THC-infused seltzer with a revolutionary approach to cannabis beverages. The company invested $6 million to establish a state-of-the-art 20,000-square-foot canning operation at the historic Gibraltar Trade Center in Mount Clemens, transforming the former public marketplace into a cutting-edge beverage production facility.Through advanced nano-emulsification technology, Highly Casual solved the historic challenge of blending cannabis oils with water-based beverages, creating shelf-stable, delicious drinks that offer faster onset times than traditional edibles. The brand has continued to innovate, expanding from its original 2mg offerings to include 5mg High Five's, 10mg options like their popular Honeycrisp Apple variety, and even 20mg Armada Cannabis Co.-branded ciders.

Highly Casual operates as Michigan's premier THC-infused seltzer brand, crafting premium cannabis beverages at their advanced facility in Mount Clemens. The brand offers a diverse lineup of fruit-forward seltzers in 12-ounce cans, featuring innovative flavor combinations like Strawberry + Watermelon, Lemon + Lime, Blueberry + Pineapple, and their newer Honeycrisp Apple variety made with fresh Michigan fruit.Their product range spans multiple dosage levels to accommodate different consumer preferences: 2mg micro-dose options for casual sessions, 5mg High Five's with balanced 1:1 THC/CBD ratios, and 10mg varieties for experienced users seeking stronger effects. All products are gluten-free, contain no added sugar in many varieties, and deliver under 100 calories per can.The brand utilizes cutting-edge nano-emulsification technology and maintains rigorous quality standards through their on-site Quality Assurance lab. Their state-of-the-art canning equipment processes over 2,500 cans per hour, ensuring consistent potency and freshness. Highly Casual products are available throughout Michigan at Pleasantrees locations and numerous participating dispensaries, typically retailing at $18 for four-packs.

Highly Casual's mission centers on making cannabis approachable and enjoyable for everyone, from seasoned enthusiasts to curious newcomers. The brand is committed to breaking down barriers in cannabis consumption by offering low-dose, sessionable options that provide a gentle introduction to THC while maintaining the social aspects of beverage culture.Their core values emphasize quality, consistency, and transparency in every aspect of production. From using Michigan-grown cannabis and locally-sourced fruit to maintaining rigorous testing standards, Highly Casual prioritizes consumer safety and product excellence. The brand seeks to establish cannabis beverages as legitimate alternatives to alcohol, advocating for regulatory changes that would make these products more accessible to adult consumers.Highly Casual believes in responsible consumption, promoting their "start low and slow" philosophy and providing clear dosage guidance to help consumers find their ideal experience. They're committed to destigmatizing cannabis while fostering a community of mindful, informed consumers.