High Tide operates 207 Canna Cabana retail locations across five Canadian provinces: British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. In 2021, Canna Cabana became the first cannabis discount club retailer in the world, and with over 200 locations, is now the second-largest cannabis retail brand globally.The company has built Canada's largest bricks-and-mortar cannabis loyalty program with over 2 million Cabana Club members and 104,000 paid ELITE members. Their diverse portfolio includes global e-commerce platforms like Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com, plus CBD brands serving the U.S. and U.K. markets through Nuleafnaturals.com, FABCBD.com, and Blessed CBD.High Tide's wholly-integrated operations span retail, e-commerce, wholesale distribution through Valiant, proprietary brands including Queen of Bud and Cabana Cannabis Co, and licensing partnerships under Famous Brandz. With record quarterly revenues approaching $150 million and same-store sales growth of 7.4%, the company continues expanding while maintaining strict quality standards and operational excellence.
High Tide's journey began in 2009 when founder Raj Grover opened a small 500-square-foot smoke shop called Smoker's Corner in Calgary with just $48,000 and two employees. Coming from Mumbai, India, at age 20, Grover had already established several successful businesses before pivoting to cannabis accessories after discovering wholesale opportunities during a trip to India in 2008.Anticipating Canada's cannabis legalization as early as 2015, Grover strategically positioned the company for the recreational market, taking High Tide public on the Canadian Securities Exchange in December 2018. The company has grown from that single shop into Canada's largest cannabis retailer with over 200 locations and more than 1,700 team members.High Tide has been named one of Canada's Top Growing Companies by the Globe and Mail's Report on Business for four consecutive years (2021-2024) and ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023. In 2025, the company made its first major international acquisition, purchasing a 51% stake in Germany's Remexian Pharma GmbH for €26.4 million, marking its transformation into a global cannabis enterprise.
High Tide's mission is to be "the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant." Their vision centers on building a loyal global membership base through their innovative discount club model, providing access to premium cannabis products, consumption accessories, and various cannabinoids at unbeatable prices.The company is committed to converting price-conscious consumers from the illicit market into their legal cannabis ecosystem, recognizing that 70% of Canadian cannabis consumers are especially price-sensitive. Beyond business success, High Tide demonstrates strong social responsibility through their "Rising Tide for Good" CSR program, supporting causes like Operation Smile and World Vision, with founder Raj Grover personally sponsoring over 300 children across 101 communities in 33 countries. Their core values emphasize innovation, customer loyalty, accessibility, and giving back to communities worldwide.
At Calm Effect, we're impressed by High Tide's revolutionary approach to cannabis retail. They pioneered the cannabis discount club concept, delivering measurable results with a 184% increase in accessories sales and 76-100% increase in THC product sales through their membership model. Their Cabana Club has generated more than 111% growth in same-store sales since launching the discount club model.What sets them apart is their comprehensive membership benefits - ELITE members get 50% off delivery fees, exclusive flash sales, limited edition products, and discounts across their global e-commerce portfolio. With their lowest price guarantee and market prices often $50+ lower for members, they're genuinely helping consumers save money.Their recent expansion into Germany's medical cannabis market and consistent recognition as one of Canada's fastest-growing companies proves they're not just surviving the competitive cannabis landscape - they're thriving and innovating. For deal-seekers, High Tide consistently delivers genuine value and savings.