High Profile operates as the retail arm of vertically-integrated C3 Industries, currently serving customers through 30+ dispensaries across Michigan, Missouri, Massachusetts, Connecticut, Illinois, and New Jersey. Each location features modern store interiors, deli-style flower service, and carefully curated product assortments that showcase both their proprietary brands and industry favorites.The company's product portfolio includes their premium Cloud Cover Cannabis brand for connoisseurs, Galactic Cannabis for value-conscious consumers, and Habitat Cannabis for outdoor enthusiasts. High Profile also carries licensed partner brands like Platinum Vape in Missouri markets. Their vertical integration spans nearly 275,000 square feet of cultivation and processing facilities, ensuring quality control from seed to sale.High Profile locations feature knowledgeable budtenders who undergo extensive training, robust e-commerce capabilities for online ordering, and convenient services including curbside pickup and drive-through options at select locations. The dispensaries operate with extended hours—typically 8-9am to 9-10pm—and offer comprehensive discount programs for seniors, veterans, medical patients, students, and industry employees. Each store emphasizes education and customer service, creating welcoming environments for both cannabis newcomers and experienced connoisseurs.
High Profile Cannabis emerged from the vision of longtime cannabis insiders who founded C3 Industries in 2016. Brothers Ankur and Vishal Rungta, along with childhood friend Joel Ruggiero, launched their first High Profile dispensary in Detroit, Michigan in 2019. The Rungta brothers brought impressive corporate backgrounds—Ankur from investment banking and corporate law, Vishal from Google and private equity—while Ruggiero contributed deep horticultural expertise from Colorado's medical cannabis industry.What started as three friends with "janky spreadsheets" has evolved into a 600+ person company operating across six states. High Profile's parent company C3 Industries has raised over $100 million in capital, establishing itself as a different kind of multi-state operator focused on organic growth in competitive markets like Michigan and Oregon. The brand's retail footprint has expanded rapidly, growing from that first Detroit location to over 30 dispensaries nationwide. Their acquisition of former Farmer's Wife dispensaries in Missouri in 2023 marked a significant milestone, demonstrating their commitment to strategic growth while maintaining quality standards that set them apart in the cannabis retail landscape.
High Profile's mission centers on being the essential cannabis destination for every community they serve, with an unwavering focus on curating premium, full-spectrum cannabis products from the industry's best brands. Their commitment extends beyond retail excellence to meaningful social impact—they're dedicated to righting the wrongs of the War on Drugs by bringing legalized cannabis benefits into affected communities and empowering individuals from those communities to enter the industry.The brand prioritizes education and advocacy as vital components of cannabis advancement, working to eliminate stigmas while promoting safe consumption practices. Their down-to-earth budtenders focus on delivering exceptional experiences every time, whether serving beginners or seasoned connoisseurs. High Profile believes in building authentic community connections, maintaining competitive pricing, and ensuring every customer feels welcomed and informed. They view themselves as longtime cannabis insiders building not just for profit, but for fellow cannabis lovers who deserve the absolute best in product quality, selection, and service.
At Calm Effect, we're impressed by High Profile's authentic approach to cannabis retail. Unlike many corporate dispensary chains, High Profile was genuinely founded by passionate cannabis enthusiasts who understand what consumers really want. Their founders' impressive business backgrounds—from Google to investment banking—combined with genuine love for the plant creates a rare combination of professional excellence and authentic passion.We particularly appreciate their commitment to competitive pricing without sacrificing quality. Their value offerings like $20 pre-packed eighths and bulk cart deals show they understand budget-conscious consumers. The deli-style flower service and extensive budtender training demonstrate their dedication to the customer experience that matters most to deal-seekers.High Profile's rapid expansion into six states while maintaining consistent quality standards is remarkable. Their social equity partnerships, especially in Boston, show genuine commitment to cannabis justice. For customers hunting the best deals, High Profile consistently delivers exceptional value through their everyday discounts, first-time customer promotions, and loyalty programs that make premium cannabis accessible.