Happy Eddie currently operates across Maryland, Missouri, and New Jersey, offering a carefully curated selection of premium cannabis products. The brand partners with Curio Wellness for production in Maryland, leveraging their state-of-the-art facilities and tissue culture lab led by PhD plant scientists.The product lineup includes flower and pre-rolls in Maryland and Missouri, with edibles like their popular Strawberry Lemonade Chews and tinctures expanding the portfolio. Their bestselling Zen Wen strain is featured across flower, pre-rolls, and strawberry lemonade terpene-infused edibles, with plans for vapes and infused joints.Happy Eddie's products are backed by Curio Wellness's premium flower cultivation—named best in Maryland by Leafly—with hygienically cultivated products delivering high-quality, repeatable cannabinoid and terpene profiles. Each product reflects the brand's commitment to quality and consistency, whether you're purchasing in Maryland, Missouri, or New Jersey. The brand maintains strict quality standards across all markets while navigating the complex patchwork of state regulations that govern packaging, labeling, and product specifications.
Happy Eddie's origin story began with a viral moment on Bravo's Real Housewives of Potomac in 2022, when attorney and entrepreneur Eddie Osefo's smile earned him the nickname "Happy Eddie." Rather than let a reality TV moment define him negatively, Osefo transformed it into a powerful brand name and mission, launching Happy Eddie in September 2023 just as Maryland opened its adult-use cannabis market.Since launching, Happy Eddie has expanded rapidly into Missouri and New Jersey, establishing itself as a multi-state Black-owned cannabis lifestyle brand. The brand's growth has been strategic and intentional, partnering with established operators like Curio Wellness in Maryland to ensure quality and compliance across different regulatory environments.What sets Happy Eddie apart is its commitment to authentic representation and justice-oriented values. In an industry where Black cannabis entrepreneurs account for less than 2% of businesses, Happy Eddie stands as a beacon for change. The brand has evolved from a single viral moment into a comprehensive lifestyle brand that represents the modern cannabis consumer – professional, purposeful, and unapologetically authentic.
Happy Eddie's mission is simple: educate, motivate, and normalize the adult consumption of cannabis. The brand exists to honor the spirit of the plant by bringing people together and making them happy, guided by the principle of serving "Everyday Professionals Who Color Outside the Lines."Happy Eddie was created with the aim of bringing visibility to Black-owned brands, reducing social stigmas around cannabis, and normalizing adult consumption while educating people on the positive impacts of cannabis. The brand positions itself as a space for everyday professionals, soccer moms, canna-curious newcomers, and longtime connoisseurs alike.Beyond products, Happy Eddie is committed to social justice and criminal justice reform. The brand works closely with advocacy organizations like the Last Prisoner Project, helping to raise funds and awareness for cannabis prisoners and their families. Their mission extends to providing meaningful opportunities for minority entrepreneurs in the cannabis space and eliminating systemic barriers to industry participation.
Happy Eddie represents everything we love about the evolving cannabis industry at Calm Effect. This isn't just another celebrity cannabis brand – it's a thoughtfully built company that turned a viral moment into meaningful change. Eddie Osefo's legal background and commitment to justice brings authentic advocacy to an industry that desperately needs it.What impresses us most is their rapid but strategic expansion. Their performance data shows consistent growth, with notable improvements in Maryland's competitive pre-roll category and strong edible sales, proving that quality products and authentic branding resonate with consumers. Their bestselling Zen Wen strain demonstrates their ability to create products that become customer favorites across multiple formats.For deal-seekers on Calm Effect, Happy Eddie offers premium quality at competitive prices. Their partnership with award-winning cultivator Curio Wellness ensures consistent, high-quality products while their commitment to social equity means every purchase supports meaningful industry change. They're proving that doing good and making great cannabis can go hand in hand.