H by Ricky Williams offers premium quality cannabis alongside a collection of apparel and accessories designed to complement an elevated lifestyle on and off the field. The brand operates across multiple states through strategic partnerships with leading cannabis companies including TILT Holdings, Trulieve, Revolution Cannabis, and regional operators.The product lineup centers on three football-themed cannabis collections: Pregame (energizing sativas), Halftime (balanced hybrids), and Postgame (recovery-focused indicas). The brand's newest innovation, HIT STICKS, represents a first-of-its-kind single-use cannabis consumption device featuring a ceramic bowl and recyclable stem, delivering 6-10 potent hits per stick.Products are available in flower eighths, pre-rolls, and the innovative HIT STICKS format. Williams personally curates strain selections, with hundreds of world-renowned varieties tested to identify those worthy of the Highsman brand. The brand maintains strict quality standards while expanding into new markets, with launches planned throughout 2025. Beyond cannabis, the lifestyle brand includes premium apparel and functional accessories like rolling trays and cases.

H by Ricky Williams, known nationally as Highsman, launched in November 2021 as the cannabis lifestyle brand founded by Heisman Trophy winner and NFL legend Ricky Williams. Williams, who won the prestigious Heisman in 1998 while at the University of Texas, later endured multiple NFL suspensions for cannabis use during the early 2000s when the plant was heavily stigmatized in professional sports.What started as personal scrutiny became Williams' mission to change the conversation around cannabis and athletic performance. His journey from vilified player to cannabis advocate spans over two decades, including travels to study cannabis origins in the Himalayan foothills. The brand launched initially in California, Nevada, and Oregon before expanding eastward through strategic partnerships.The company has grown through key partnerships with TILT Holdings, Trulieve, and other major operators, bringing the brand to Massachusetts, Pennsylvania, Arizona, New Jersey, Missouri, Illinois, and Florida. From a controversial NFL career to becoming a thought leader in cannabis wellness, Williams has transformed his personal experience into a platform that empowers athletes and sports fans nationwide.

Highsman is positioned at the intersection of sports and cannabis, created to empower professional and everyday athletes and sports enthusiasts alike. The brand's core mission centers on helping people "inspire greatness in themselves" while changing how society talks about cannabis.Williams envisions a world that supports unleashing ultimate potential and celebrates authenticity, elevating the conversation on alternative wellness while breaking barriers and engaging athletes in open dialogue. The company actively supports cannabis justice reform, partnering with organizations like the Last Prisoner Project and Freedom Grow.Their commitment extends to improving access for those seeking to be the best versions of themselves, breaking through cannabis stigma particularly in athletic communities. With integrity as their compass and innovation as their engine, Highsman is building a movement of acceptance, understanding, and boundary-pushing for the betterment of all cannabis consumers and athletes.

At Calm Effect, we're impressed by H by Ricky Williams' authentic approach to cannabis advocacy. Williams didn't just endure professional consequences for his cannabis use – he transformed that experience into a platform for positive change. This isn't another celebrity cash-grab; it's a genuinely purpose-driven brand with real credibility.The innovation factor is outstanding – HIT STICKS represent genuine product development that solves real consumer problems, delivering consistent potency in a convenient format. We love that Williams personally curates every strain, ensuring quality standards that reflect his commitment to excellence.For deal-seekers, this brand offers premium quality without premium pricing. HIT STICKS provide exceptional value as "pound-for-pound value champion of single-use cannabis products". The brand's expansion strategy means more availability and competitive pricing as they enter new markets. Most importantly, choosing H by Ricky Williams means supporting authentic cannabis advocacy and criminal justice reform efforts.