"H" by Ricky Williams operates as a premium cannabis lifestyle brand with nationwide distribution partnerships. The brand currently operates in multiple states including Massachusetts, Pennsylvania, New Jersey, and Illinois, with expansion planned for early 2025. Through strategic partnerships with major operators like TILT Holdings and Revolution Cannabis, Highsman products reach consumers via both retail dispensaries and wholesale channels.The brand's product portfolio centers around three signature collections designed for different daily moments: Pregame (energizing sativas), Halftime (balanced hybrids), and Postgame (recovery-focused indicas). Each strain undergoes rigorous testing and personal approval by Williams himself, ensuring alignment with the brand's premium standards.Highsman recently launched its innovative HIT STICKS in Massachusetts—a first-of-its-kind single-use cannabis product featuring pre-packed ceramic bowls with cardboard mouthpieces, delivering up to 50%+ THC potency. The brand also offers a comprehensive lifestyle line including streetwear, smoking accessories, and recently expanded into hemp-derived products with an online marketplace featuring Delta-8 and Delta-9 offerings for broader market accessibility.

"H" by Ricky Williams, nationally known as Highsman, emerged from one of the most compelling cannabis advocacy stories in sports history. Founded by former NFL superstar and 1998 Heisman Trophy winner Ricky Williams in November 2021, this brand represents the evolution of cannabis culture from stigma to celebration.Williams' journey began during his NFL career when he faced five suspensions for cannabis use, ultimately missing two full seasons. Rather than conform to league pressure, he chose authenticity over career security, retiring in 2004 to explore cannabis's therapeutic potential. His research took him to the foothills of the Himalayas, where he studied the plant's origins and wellness applications.The brand launched at a pivotal moment when sports leagues began recognizing cannabis's legitimate medical benefits. In March 2021, the NFL raised its THC testing threshold and ended suspensions for positive tests, validating Williams' long-held beliefs. Highsman represents this cultural shift, transforming Williams from a cautionary tale into a pioneering advocate who helped reshape how athletes and consumers view cannabis.

Highsman's core mission centers on "Sparking Greatness"—empowering athletes, sports enthusiasts, and everyday consumers to unlock their personal potential through premium cannabis experiences. The brand exists to challenge outdated stigmas surrounding cannabis use in sports and society, promoting a message of authenticity over conformity.Williams built Highsman on the principle that cannabis can be an integral part of a balanced, active lifestyle focused on wellness, recovery, and mindful living. The brand advocates for informed, responsible cannabis use while fighting against prohibition through education and advocacy.Highsman's commitment extends beyond products to community building, creating a platform where sports fans and cannabis aficionados can embrace their relationship with the plant without judgment. The brand pursues social responsibility by supporting broader cannabis reform efforts and working toward Williams' ultimate goal of becoming "the official cannabis brand of the NFL."

At Calm Effect, we're impressed by Highsman's unique positioning at the intersection of elite athletics and premium cannabis culture. What sets this brand apart is Williams' unwavering authenticity—he sacrificed millions in NFL earnings to stay true to his cannabis beliefs, making him one of the most credible voices in the industry.We love how Highsman translates athletic performance principles into cannabis products. The Pregame, Halftime, and Postgame collections aren't just clever marketing—they reflect genuine understanding of how cannabis fits into active lifestyles. The innovative HIT STICKS product shows the brand's commitment to solving real consumer problems with thoughtful engineering.For deal-seekers, Highsman offers exceptional value through its "pound-for-pound value champion" positioning, delivering premium quality at competitive prices. The brand's rapid expansion means more availability and better deals for consumers nationwide. Williams' personal involvement in strain selection ensures consistent, high-quality experiences that justify every dollar spent.