GTI

Summary
National leader merging premium cannabis brands with social impact & community focus.
Description

Green Thumb Industries operates 20 manufacturing facilities and 101 retail locations across 14 U.S. markets, employing approximately 4,800 people who serve millions of patients and customers annually. Their comprehensive operations span cultivation, processing, manufacturing, and retail through their flagship RISE dispensary chain.The company's diverse product portfolio includes branded cannabis products including &Shine, Beboe, Dogwalkers, Doctor Solomon's, Good Green, incredibles and RYTHM. Each brand serves distinct consumer segments: RYTHM offers premium strains across flower, vape, pre-rolls and concentrates, while Dogwalkers pre-rolls are inspired by simple moments of unconditional enjoyment, with proceeds supporting animal shelters.Incredibles crafts chocolates, gummies, mints, and tarts with 100% pure cannabis oil in perfectly blended mixtures for accurate dosing and consistent experiences. Beboe caters to those seeking a mindful, elevated cannabis experience with its luxury aesthetic and thoughtful design.GTI maintains rigorous quality standards across all operations, from seed to sale. Their vertically integrated model ensures consistency and control over every aspect of production, while their retail expertise through RISE dispensaries provides valuable consumer insights that drive product innovation and market expansion strategies.

Our story

Green Thumb Industries was founded in 2014 by Ben Kovler, starting with a single dispensary in Mundelein, Illinois. What began as a modest operation has evolved into one of America's most respected cannabis companies through strategic vision and unwavering commitment to excellence.In June 2018, Green Thumb was listed on the Canadian Securities Exchange, marking a pivotal moment in their growth trajectory. The company has since achieved remarkable milestones through strategic acquisitions, including the 2019 acquisition of Beboe, the luxury California-based cannabis brand known for its iconic rose gold vaporizer pens and signature pastilles.GTI's expansion has been methodical and purposeful. By 2024, the company opened 10 new stores, bringing their total to 101 RISE Dispensaries across 14 states. The company went public during a time when the Canadian Securities Exchange had become a natural home for American cannabis industry companies due to marijuana's federally illegal status in the United States.Throughout their journey, GTI has maintained focus on building authentic brands and creating meaningful partnerships, including groundbreaking collaborations with Magnolia Bakery and The Salt Shed music venue, demonstrating their innovative approach to cannabis culture integration.

Mission

Green Thumb believes in creating a more inclusive cannabis culture, shaping the industry in a way that makes all of us proud and normalizing well-being through the power of the plant. Their core mission centers on promoting well-being through the power of cannabis while giving back to the communities in which they serve.As they continue to grow, their shared values keep them grounded—they are humble, hardworking, grateful people who value transparency and integrity. The company is committed to taking meaningful action as it relates to restorative justice in areas most impacted by cannabis prohibition; fostering a more inclusive cannabis culture; eco-friendly business practices; and giving back to the communities that welcome them.Their "Growing for Good" social impact program focuses on four key pillars: Restorative Justice, Inclusion & Belonging, Environmental Stewardship and Community Engagement, demonstrating their dedication to creating lasting positive change beyond business success.

Why we love this brand

At Calm Effect, we admire GTI's authentic approach to cannabis business that prioritizes substance over flash. Their consistent financial performance—with Q4 2024 revenue of $294 million and Adjusted EBITDA of $98 million—reflects operational excellence that benefits consumers through stable pricing and reliable product availability.What sets GTI apart is their genuine commitment to social impact. In 2024 alone, they raised over $1.6 million through retail initiatives for various social organizations and contributed over 250 volunteer hours while collecting over 12,500 donated items through community drives. This isn't performative—it's embedded in their DNA.Their brand portfolio strategy is brilliant for deal-seekers. With seven distinct brands under one umbrella, GTI offers variety across price points and consumption preferences. From luxury Beboe to accessible Dogwalkers pre-rolls, they deliver consistent quality whether you're buying premium or value options. Their vertically integrated model means better margins translate to better deals for consumers, making GTI products smart purchases for cannabis enthusiasts seeking both quality and value.

Where can you find this brand?
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