Greenlight operates 33 dispensaries across Missouri, Arkansas, West Virginia, Illinois, Ohio, Nevada, and South Dakota, with Missouri serving as their flagship market where they maintain 16 locations. As a fully vertically integrated operator, Greenlight controls over 150,000 square feet of cultivation and manufacturing facilities, ensuring quality from seed to sale.The company's product portfolio includes their house brands Greenlight, Core Cannabis, VIBE, Vivid, and Rogue Green, covering everything from premium flower and concentrates to edibles and pre-rolls. Their VIBE Cannabis Hash Hole won Best New Product and Best Infused Pre-roll, while Vivid Cannabis earned recognition for Best Pre-Roll and Best Edible at recent industry awards.With over 250,000 square feet of state-approved, climate-controlled growing space, Greenlight maintains stringent quality control standards throughout their supply chain. Their retail locations feature unique experiences like "The Underground" events where customers can interact directly with vendors, growers, and manufacturers. Greenlight is notably the first known large MSO to issue quarterly dividends to shareholders, demonstrating their commitment to sustainable growth and profitability.

Greenlight Dispensary was founded by visionary cannabis entrepreneurs who first made their mark in Las Vegas, Nevada, where they built one of the world's largest dispensaries and pioneered the revolutionary "Marijuana Farmers Market" concept. This innovative approach connected consumers directly with growers and producers in an engaging open market atmosphere, setting the foundation for their mission to reduce cannabis stigma through education.After successfully establishing operations in Nevada and California, the founders returned to their home state of Missouri to bring their expertise to the heartland. In 2019, Curaleaf acquired their California assets, but the team wasn't done innovating. They refocused on building a multi-state operation centered in the Midwest, targeting states that other major operators considered "flyover territory."Today, Greenlight operates 33 dispensaries across seven states with over 700 employees, establishing themselves as one of the leading cannabis brands in the United States. Their unique approach of creating the world's first cannabis museum in a dispensary and maintaining community connections has helped them become a trusted name in markets from Missouri to South Dakota, consistently winning awards for best dispensary and customer loyalty programs.

Greenlight's mission is to provide "Cannabis with Culture" in an inviting atmosphere while welcoming consumers as part of the Greenlight family. The company is dedicated to reducing cannabis stigma through education and creating meaningful connections between cultivators, manufacturers, and the cannabis community.Through their commitment to bridging the gap between cultivators, manufacturers and the cannabis community, Greenlight's mission is to lessen the stigma of cannabis through education. They believe in creating unique experiences that pull back the veil on cannabis, allowing consumers to see products being made and interact with team members beyond budtenders.The company serves as an active leader in legalization efforts and giving back to the communities they serve. In Missouri alone, approximately 40,000 patients obtained their medical cards through Greenlight sponsorship, demonstrating their commitment to expanding access to cannabis medicine and supporting patient advocacy initiatives across all their markets.

At Calm Effect, we're impressed by Greenlight's genuine commitment to education and community building in the cannabis space. Their innovative "Marijuana Farmers Market" concept and "Underground" events create transparency that's rare in the industry, letting customers actually meet the people growing and making their products.Their track record speaks volumes – winning Best Dispensary and Best Loyalty Rewards Program while consistently delivering award-winning products across multiple categories. What really sets them apart is their focus on underserved Midwest markets, bringing quality cannabis to communities that other operators overlooked.For deal-seekers, Greenlight's vertical integration means competitive pricing on house brands, while their loyalty program and frequent promotions like "Buy 2 Get 1 for $0.01" deals provide real value. Their strong market position in Missouri, where they produce flower for their own stores and wholesale to others, ensures consistent product availability and fresh inventory – exactly what savvy cannabis consumers want when hunting for the best deals.