Greenlane operates as a powerful house of brands and third-party brand accelerator, serving thousands of cannabis dispensaries, smoke shops, and specialty retailers worldwide. Their distribution network reaches over 8,000 retail locations across the United States, Canada, Europe, and Latin America through strategically positioned distribution centers.The company's diverse brand portfolio includes Higher Standards (premium glass and accessories), Marley Natural (sustainable cannabis accessories), DaVinci (innovative vaporizers), Pollen Gear (child-resistant packaging), Groove (value-focused lifestyle products), and the K.Haring Glass Collection. They also distribute leading third-party brands including PAX Labs, Storz & Bickel, Cookies, Grenco Science, and CCELL.Greenlane's product categories span vaporizers, pipes, rolling papers, grinders, storage solutions, child-resistant packaging, and apparel. They maintain multiple e-commerce platforms including Vapor.com, PuffItUp.com, HigherStandards.com, and Wholesale.Greenlane.com, serving both retail customers and wholesale partners. The company emphasizes quality standards, compliance knowledge, and superior customer service, with specialized warranty and repair centers supporting industry-leading brands.
Greenlane Holdings was founded in 2005 by Aaron LoCascio and Adam Schoenfeld in Boca Raton, Florida, starting as a distributor of premium vaporization products. The two co-founders merged their businesses to create an industry heavyweight with bicoastal distribution capabilities, establishing Greenlane as a pioneer in the cannabis accessories space.The company experienced significant growth throughout the 2010s, acquiring VaporNation.com in 2018 to expand its e-commerce presence and completing a $48 million convertible note financing. In 2019, Greenlane made history by going public on NASDAQ under the ticker symbol GNLN, with shares initially priced between $14-16.Greenlane continued expanding its portfolio through strategic acquisitions, including Pollen Gear (child-resistant packaging solutions) and Conscious Wholesale in Europe. In 2021, they acquired DaVinci, adding award-winning vaporizer technology to their house of brands. Today, Greenlane serves over 8,000 retail locations globally, including licensed dispensaries, smoke shops, and specialty retailers across North America, Europe, and Latin America, establishing themselves as the partner of choice for leading cannabis brands.
Greenlane exists to elevate all elements of the cannabis consumption experience through premium products and exceptional service. Their mission centers on being the most trusted wholesale distributor in the cannabis industry, putting people first in every interaction.The company envisions a world where humanity is free to enjoy nature's offerings responsibly and safely. They're committed to providing unparalleled product quality, compliance knowledge, and operational expertise to accelerate their customers' growth and success.Greenlane demonstrates social responsibility through partnerships like the Last Prisoner Project, a nonprofit dedicated to bringing restorative justice to the cannabis industry. They prioritize sustainable materials and responsible consumption, particularly through their Pollen Gear child-resistant packaging solutions that promote safety in legal cannabis markets. Their commitment extends to supporting both established brands and emerging companies through comprehensive product lifecycle management, from development to distribution.
At Calm Effect, we appreciate Greenlane's role as the backbone of the cannabis accessories industry. With nearly 20 years of experience since 2005, they've built an infrastructure that makes premium products accessible to dispensaries and consumers everywhere.What sets Greenlane apart is their comprehensive approach—they're not just distributors but true partners who support brands through product development, marketing, compliance, and logistics. Their house of brands offers something for every consumer, from Higher Standards' luxury glass to Groove's value-conscious options.For deal-seekers, Greenlane's influence means better product availability and competitive pricing at your favorite dispensaries. Their partnerships with iconic brands like PAX, Cookies, and Marley Natural ensure you're getting authentic, quality-tested products. Plus, their commitment to child-resistant packaging and responsible consumption shows they care about the industry's future. When you see Greenlane-distributed products, you know you're getting tried-and-tested quality.