Green Gruff operates as a comprehensive pet wellness brand available across the United States through multiple retail channels. The company's products can be found in over 2,000 locations, including cannabis dispensaries throughout Michigan and other states, major grocery chains, independent pet retailers, and direct-to-consumer sales through GreenGruff.com.The brand offers three distinct product lines. The +CBD supplement line includes RELAX (calming and anxiety support), EASE (joint and hip health), SOOTHE (skin and coat care), and DETOX (digestive support), all available in soft chews and tinctures. The non-CBD supplement line provides the same formulas without cannabinoids, available at mainstream retailers like Sprouts. Gruffies treats, launched in 2023, offer guilt-free, organic dog treats with hemp seed and flax seed nutrition, now available in Winners stores across Canada.All Green Gruff products are manufactured in the United States using non-GMO, pesticide-free ingredients with broad-spectrum hemp and naturally occurring CBD. The company maintains rigorous quality standards with third-party lab testing and certificates of analysis for every batch. Production facilities utilize solar energy, and all packaging is eco-friendly, reflecting the brand's commitment to sustainability alongside pet health.
Green Gruff was founded in 2019 with a simple yet powerful mission: to give every dog the happiest, healthiest life possible. Created by a team of pet industry professionals who combined their deep love for dogs with cutting-edge veterinary science, Green Gruff emerged as a pioneer in the CBD pet wellness space.From its headquarters in Boca Raton, Florida, the brand quickly gained recognition for its veterinarian-approved formulas developed under the guidance of Chief Science Officer Dr. Jeff Powers, a distinguished veterinarian with over 35 years of experience and former Chairman of the AVMA Council on Biologic and Therapeutic Agents. Dr. Powers, a founding member of the Veterinary Cannabis Working Group, brought unparalleled expertise to Green Gruff's product development.The brand achieved significant milestones throughout its growth, expanding from online-only sales to over 2,000 retail locations nationwide by 2024, including dispensaries, pet stores, and major grocery chains like Sprouts Farmers Market. In January 2025, Green Gruff partnered with Greenlane Holdings to secure exclusive U.S. distribution, dramatically expanding its reach beyond the 1,000+ dispensaries it already served. The brand also launched Gruffies dog treats in 2023, diversifying its product portfolio while maintaining its commitment to organic, sustainable ingredients.
Green Gruff's mission is straightforward: helping as many dogs as possible live happier, healthier lives through scientifically-backed, veterinarian-approved wellness solutions. The brand is driven by core values of transparency, innovation, and sustainability.Every product is formulated with dogs' specific needs in mind, addressing common canine health concerns from anxiety and joint stiffness to skin irritation and digestive issues. Green Gruff maintains unwavering commitment to quality by using only responsibly sourced, organic ingredients rich in essential nutrients, with no unnecessary fillers or additives.The company's dedication extends beyond individual pets to environmental responsibility. By producing supplements in solar-powered facilities and using eco-friendly packaging, Green Gruff ensures that caring for furry family members doesn't come at the planet's expense. The brand believes that every dog deserves the best life possible, nourished by wholesome, sustainable ingredients scientifically proven by nature.
At Calm Effect, we're impressed by Green Gruff's unique position in the cannabis-adjacent wellness space. What sets them apart is the serious veterinary science backing every product. Having Dr. Jeff Powers—a veterinarian with 35+ years of experience and founding member of the Veterinary Cannabis Working Group—as Chief Science Officer isn't just for show. This brand understands cannabinoid therapy at a level most pet CBD companies simply don't.For dispensary shoppers who've experienced the benefits of CBD themselves, Green Gruff offers a trustworthy way to extend those wellness benefits to four-legged family members. The full-spectrum hemp formulas leverage the entourage effect, the same principle that makes quality cannabis products effective for humans.We also appreciate their commitment to accessibility, offering both CBD and non-CBD versions of their supplements, and their transparency with third-party testing and certificates of analysis. Green Gruff proves that pet wellness products can meet the same rigorous standards as human cannabis products.