Goodnight is part of Proper Brands' comprehensive portfolio that includes 11 dispensaries across Missouri, primarily in the St. Louis area with one in Kansas City, plus a 100,000+ square foot cultivation and manufacturing facility. The brand specializes in a unique 1:1:1 combination of CBN (cannabinol), CBD, and THC, specifically formulated to deliver a sedative effect and more restful night's sleep.Goodnight's current product lineup includes premium sleep vaporizers and Dreamberry gummies, all made with 100% real fruit and featuring a melatonin-free formula to eliminate next-day grogginess. Products are crafted with CBN, CBD, and THC from plants grown, extracted, and processed entirely by Proper Brands, ensuring quality control throughout the entire process. The all-in-one 0.5g sleep vaporizer features a mellow grape flavor and delivers fast-acting relief, while the vegan, gluten-free gummies provide a convenient edible option. Each product emphasizes natural, plant-powered relaxation without synthetic additives.
Goodnight was launched in 2022 by Proper Brands, a vertically integrated Missouri cannabis company founded by John Pennington and Matt LaBrier. As the first sleep-specific medical cannabis brand to launch in Missouri, Goodnight emerged from extensive research and development to address one of the most common patient requests: an effective sleep product that's an alternative to traditional pharmaceuticals.Proper Brands, founded in 2020, quickly established itself as one of Missouri's leading independent operators. The company's rapid growth included doubling staff, adding over 40 new strains to their genetic library, and launching multiple successful brands including Goodnight. In December 2024, Proper Brands was acquired by Vireo Growth Inc. in a $397 million merger, joining a robust "house of local operators" while retaining its existing leadership and identity. Throughout this growth, Goodnight was nominated for Product of the Year and became one of the most talked-about limited drops, cementing its reputation as Missouri's go-to sleep solution.
Goodnight, as part of Proper Brands, operates with a vision to lead and inspire the community through the power of cannabis. The brand's core mission centers on providing patients with an effective sleep solution using proprietary cannabis formulations as an alternative to traditional pharmaceuticals. Quality is an obsession for the team—they stand behind every single product they sell, ensuring customers know they're getting a consistent, best-in-class experience every time.Proper Brands is committed to growing the highest quality cannabis and building premium brands aimed at providing personalized experiences for every individual, paired with exceptional customer service and support. Through their charitable arm, the New Growth Horizon Foundation, they demonstrate their commitment to social responsibility and community impact. The company's values emphasize helping patients live happier, healthier, and more fulfilled lives through thoughtfully crafted cannabis solutions.
As the fifth best-selling cannabis brand in Missouri with $13 million in Q2 2024 sales, Goodnight has proven its market appeal and effectiveness. What sets them apart is their award-winning pedigree—Proper Brands has won Brand of the Year, Best Cultivator, Best Manufacturer, and Best Concentrate from Greenway readers, demonstrating consistent excellence across all product categories.We particularly appreciate their science-backed approach: the 0% melatonin formula means zero grogginess the next morning, addressing a common complaint with sleep aids. Their commitment to R&D and multiple iterations to find the ideal formula shows they prioritize efficacy over quick profits. For deal-seekers, Proper's guarantee that "if there are issues, patients & customers know they can reach out and we'll make it right" provides confidence in every purchase. Plus, their full vertical integration means better pricing control and consistent quality from seed to sale.