Operating as Tend.Harvest.Cultivate., this Michigan-based company runs comprehensive cultivation, processing, and retail operations throughout the state. Their flagship Grand Rapids location houses both their premier provisioning center and a cutting-edge indoor grow facility, while their expanded processing capabilities ensure consistent, high-quality products reach consumers statewide.The company's diverse brand portfolio includes their original Fluresh line offering accessible flower, gummies, and vape cartridges, the premium Carbon by Fluresh collection featuring high-terpene concentrates and expertly cultivated strains, and Mr. X products. Their cultivation practices emphasize clean, pesticide-free growing with hand-watering, hand-trimming, and slow-curing processes that preserve each strain's unique characteristics.What sets them apart is their innovative mood-based product organization system, helping customers easily navigate options based on desired effects rather than overwhelming strain names. They consistently rank in Michigan's top 30 flower producers and have shown impressive growth in the pre-roll category, climbing from 92nd to 58th place in early 2025. Their commitment extends beyond products to supporting legacy, minority-owned, and women cannabis producers, creating a more equitable industry ecosystem while delivering exceptional value to customers.
Fluresh opened its doors in 2018 as Grand Rapids' original cannabis dispensary, pioneering the Michigan cannabis scene with a vision to make premium cannabis accessible to everyone. Founded with a commitment to quality and community, the company quickly evolved from a single provisioning center into a vertically integrated powerhouse.In 2021, Fluresh secured $25 million in funding, enabling significant expansion of their cultivation and processing operations. The company launched their premium Carbon by Fluresh brand that same year, showcasing their expertise in high-terpene concentrates and expertly cultivated flower. This innovation earned them recognition in Michigan's competitive market, with their Carbon brand achieving some of the highest terpene levels recorded in the state.A pivotal moment came in July 2024 when Fluresh transformed into Tend.Harvest.Cultivate. (T.H.C.), reflecting their evolution into a house of brands philosophy. This strategic shift positioned them to serve diverse cannabis consumers through multiple product lines while maintaining their core Fluresh brand for value-conscious customers. Today, T.H.C. operates state-of-the-art facilities totaling over 200,000 square feet, combining their original 133,000 sq ft Grand Rapids location with expanded processing capabilities.
Tend.Harvest.Cultivate.'s mission centers on cultivating positive change throughout the cannabis industry while providing accessible, premium products for every type of consumer. They believe cannabis offers nuanced solutions for physical, mental, and emotional well-being, and their role is matching each individual with products that feel right for their unique needs and lifestyle.The company is committed to promoting inclusivity and creating meaningful impact in both the industry and communities they serve. Their values emphasize transparency, quality without shortcuts, and supporting diverse voices in cannabis through partnerships with legacy, minority-owned, and women producers. They view themselves as more than just a cannabis company—they're community advocates dedicated to changing perceptions about cannabis benefits.Through their house of brands approach, they ensure every consumer finds their ideal experience, from curious newcomers to daily enthusiasts. Their commitment extends to environmental responsibility, social equity initiatives, and fostering spaces where people feel welcomed, seen, and empowered to explore cannabis with confidence.
At Calm Effect, we're impressed by how Fluresh (T.H.C.) has consistently delivered both quality and value since 2018. Their mood-based product organization is genius for deal-seekers—instead of getting lost in strain names, customers can quickly find products that match their desired experience, making shopping efficient and successful.What really sets them apart is their transparent approach to pricing and their focus on terpene profiles over just THC percentages. Their Carbon line regularly tests among Michigan's highest for terpenes, meaning customers get more complex, flavorful experiences for their money. We love that they support legacy and minority producers while maintaining competitive pricing.Their consistent top-30 ranking in Michigan's flower category and impressive pre-roll growth show they're not just maintaining quality—they're improving. For deal hunters, their Fluresh brand offers premium genetics at accessible prices, while their frequent promotions and rewards program through their mobile app make great products even more affordable. They prove that premium cannabis doesn't have to break the bank.