FloraCal Farms

Summary
Premium craft cannabis with exotic strains from Sonoma County's pioneer cultivators.
Description

FloraCal Farms currently operates in California, Illinois, Pennsylvania, Massachusetts, and Florida, offering premium cannabis products to discerning consumers. Their product lineup includes hand-trimmed flower (3.5g), pre-rolls, live rosin vape cartridges, live rosin concentrates, and live rosin gummies. Recent sales data shows strong performance across multiple states, with products like Pink Lemonade Live Rosin Gummies and Purple Plague flower among their top sellers.FloraCal maintains a rigorous pheno-hunting process that starts with hundreds of plants, hand-selecting only the winning strains for development. Their flower is always hand-harvested, trimmed, and packaged to preserve delicate characteristics. Live rosin products follow solventless extraction processes using only ice water and manual agitation—no chemical solvents—resulting in concentrates bursting with terpenes, flavor, and potency. The brand operates from Sonoma County using 100% renewable energy and sustainable farming techniques.

Our story

FloraCal Farms began in 2012-2013 when husband-and-wife team Drew and Karen Duval pioneered indoor cannabis cultivation in Sonoma County, California. As the first licensed indoor cultivator in the region, they transformed what was traditionally an outdoor growing area into a premium indoor cannabis destination. The couple initially operated as a small family business, with Drew bringing design and building expertise while Karen contributed deep plant knowledge.Around 2014, FloraCal began putting their flower in branded packaging, evolving into the indoor cannabis giant they've become today. In 2018, the Duvals sold FloraCal to Origin House, which was subsequently acquired by Cresco Labs in 2019 in what was considered the largest cannabis merger at the time. Today, FloraCal operates under Cresco Labs' portfolio while maintaining its California heritage and the founders' commitment to tailored craftsmanship. Drew now serves as Senior Vice President of Cultivation at Cresco Labs, while Karen holds the position of Vice President of Commercial Sales.

Mission

FloraCal Farms' mission is to deliver a first-class cannabis experience, offering exotic strains and distinct highs to the community of experienced smokers. Born on the West Coast, they honor their roots and the principles of quality cannabis farming instilled by their founders. They're committed to rigorous pheno-hunting and small-batch cultivation practices that yield only the best results, ensuring every consumer experiences the plant exactly as Mother Nature intended.FloraCal believes in continuing the symbiotic relationship between plants and humans through responsible, sustainable cultivation methods. They pride themselves on all aspects of their product—from visual aesthetics to taste to THC content—while creating pesticide-free, safe medicine. Their commitment extends to using organic preventative pest prevention and efficient tools to create healthy, successful growing environments.

Why we love this brand

At Calm Effect, we're impressed by FloraCal's authentic commitment to craft cannabis excellence. What sets them apart is their meticulous pheno-hunting process—starting with hundreds of plants and releasing only the absolute best strains. Their solventless live rosin extraction using only ice water and manual agitation produces some of the cleanest, most flavorful concentrates we've encountered.We appreciate their sustainability focus, operating on 100% renewable energy in Sonoma County while maintaining family-owned values even under Cresco Labs' ownership. Recent market data shows they're delivering consistent quality—their products regularly rank in top sales across multiple states. For deal-seekers, FloraCal offers premium quality at competitive prices, making luxury cannabis more accessible. The founders' continued involvement ensures the brand maintains its artisanal roots while scaling operations.

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