EVOL by Future

EVOL by Future launched in May 2023, representing four-time GRAMMY winner Future's ambitious entry into the cannabis industry. The brand takes its name from Future's critically acclaimed 2016 album "Evol," reflecting his artistic vision translated into premium cannabis products.Partnering with global branding powerhouse Carma HoldCo—the company behind Mike Tyson's TYSON 2.0 and Ric Flair's Ric Flair Drip—Future built EVOL on a foundation of celebrity cannabis expertise and proven market success. The brand began in California and quickly expanded its footprint across key cannabis markets.Since its debut, EVOL has achieved remarkable growth, launching in Nevada (September 2023), Michigan (November 2023), and Illinois (July 2024), with recent expansions into Ohio, New Mexico, New York, and Florida. The brand has formed strategic partnerships with premium cultivators and established collaborations with leading vape companies like Dompen, continuously expanding its product portfolio. In late 2024, EVOL expanded beyond cannabis into lifestyle apparel, partnering with Marsuno to create exclusive branded collections, cementing its position as a comprehensive luxury lifestyle brand.

EVOL by Future operates across multiple states including California, Nevada, Michigan, Illinois, Ohio, New Mexico, New York, and Florida, with distribution spanning Carma HoldCo's network of 100,000+ retailers across 40+ states and 17 countries. The brand offers a comprehensive product lineup featuring premium flower, pre-rolls, hash-infused pre-rolls, concentrates, and THC, CBD, and Delta 8/9 products.EVOL's vape offerings include sophisticated all-in-one pens available in strains like Super Tangie (Sativa), Blueberry Muffins (Hybrid), and Grape Ape (Indica), featuring pesticide-free, solvent-free distillate. Signature strains like Notorious—an Indica-leaning hybrid testing at 24-27% THC with rich garlic-gassy flavors—showcase the brand's commitment to potent, flavorful genetics.Quality standards center on small-batch cultivation ensuring proper drying and curing, with meticulous attention to delivering "sensational smoke and the highest standard of excellence". The brand partners with premium cultivators like House of Dank in Michigan and Legacy Cannabis in Illinois, ensuring state-specific quality while maintaining consistent brand excellence. Each product reflects Future's artistic vision combined with proven cannabis cultivation expertise.

EVOL by Future's core mission centers on Future's artistic drive: "As an artist, I strive to enlighten the world with different perspectives and experiences, whether through my lyrics, live performances, or other creative endeavors. With Carma HoldCo, I can apply that creativity to build a new cannabis lifestyle brand that resonates within my community and delivers a high-quality product to my fans and a much wider audience".The brand's foundational principle is providing "sensational smoke and the highest standard of excellence that the cannabis community has ever seen. Sometimes, only the best will do". EVOL emphasizes longevity, consistency, hard work, and quality products that feel natural and authentic to cannabis culture.The brand commits to connecting with diverse communities, from "the energy of Chicago" to broader markets, focusing on "hustle and creativity" while maintaining premium quality standards. EVOL represents more than products—it's a cultural movement bridging music, cannabis, and lifestyle experiences that inspire consumers and elevate the cannabis community.