Everyday operates primarily in California, offering a comprehensive range of cannabis products specifically designed for regular consumers. Their product line includes flower, pre-rolls, vape cartridges, concentrates, and edibles, all formulated with the daily user in mind.What sets Everyday apart is their "attainable luxury" approach – delivering premium quality without the premium price tag that typically comes with high-end cannabis brands. The brand focuses on consistency and reliability, understanding that daily consumers need products they can depend on for their regular routines.Everyday places significant emphasis on environmental responsibility, with fully recyclable tubes and boxes created using wind energy. Their packaging reflects their commitment to sustainability while maintaining the quality standards that daily consumers demand.The brand's product development centers around understanding the real needs of frequent cannabis users – those who view cannabis consumption as part of their daily wellness routine rather than an occasional indulgence. This focus has helped them carve out a distinct niche in California's crowded cannabis market.
Everyday launched in California in 2020 with a clear mission: to serve the daily cannabis consumer who had been largely overlooked by brands focused on occasional users. Founded on the belief that "cannabis was made for daily consumption," Everyday recognized that frequent consumers deserve quality products without the premium pricing typically associated with luxury cannabis brands.The brand emerged during a pivotal time in California's cannabis market, when consumers were seeking more authentic, accessible options. Everyday's founders understood that for many regular users, cannabis represents a monthly expense similar to rent or utilities, and these consumers shouldn't have to feel guilty about their consumption choices.Since its inception, Everyday has grown steadily across California's competitive cannabis landscape, building a loyal following among discerning daily users. The brand has distinguished itself by focusing on what regular consumers actually want: consistent quality, fair pricing, and products designed for everyday life rather than special occasions. This consumer-first approach has positioned Everyday as a reliable choice in an industry often dominated by flashy marketing over substance.
Everyday's core mission is built on the fundamental belief that cannabis was made for daily consumption, and their products should serve those who embrace this lifestyle. The brand is committed to providing discerning daily consumers with high-quality cannabis products that offer attainable luxury without financial strain.Central to their values is the understanding that for frequent consumers, cannabis represents a regular monthly expense, and people should be able to "live in the present and enhance their day-to-day lives without feeling guilty about it."Environmental stewardship forms a crucial part of their mission, as they recognize that "daily cannabis consumption needs to take care of Mother Nature." This commitment drives their use of fully recyclable packaging and sustainable production practices.Everyday aims to normalize daily cannabis consumption while providing products that fit seamlessly into consumers' everyday routines, promoting a healthy and sustainable relationship with cannabis.
At Calm Effect, we appreciate Everyday's authentic approach to serving the daily cannabis consumer – a demographic often overlooked by brands chasing trendy, occasional users. Their commitment to "attainable luxury" resonates with deal-seeking customers who want quality products without paying inflated premium prices.What impressed us most is their environmental consciousness, with fully recyclable packaging produced using wind energy. This shows they're thinking beyond just profit margins to consider their environmental impact.The brand's honest recognition that cannabis is "a monthly bill, just like rent, milk, or electricity" for many consumers demonstrates genuine understanding of their customer base. They're not trying to be something they're not – instead, they're focused on delivering consistent quality and value.For deal-hunters on Calm Effect, Everyday represents the sweet spot of quality, affordability, and environmental responsibility. Their products offer the luxury experience that daily consumers deserve while maintaining the accessible pricing that makes regular use financially sustainable.