Espíritu operates throughout New Mexico, featuring the highest quality cannabis the state has to offer. The brand specializes in luxury pre-rolls that are hand-rolled and packed with organic flower, curated for the best experience. Their product line focuses primarily on premium pre-rolls and flower, with offerings like their Ice Cream Cake 5-pack luxury pre-rolls (6g total) available through dispensaries.Espíritu's handcrafted, sustainably farmed product line reflects passionate dedication to quality, with each pre-roll designed for those who enjoy cannabis as an art form or simply want to enhance their daily ritual. The brand maintains strict quality standards, sourcing only organic flower and employing traditional hand-rolling techniques to ensure consistency and potency.Every Espíritu package includes a spirit animal card, encouraging consumers to connect with the product's message and set intentions before consumption. This unique approach differentiates Espíritu from conventional cannabis brands, creating a ceremonial experience that honors both the plant and the consumer.The brand partners with select dispensaries across New Mexico, maintaining exclusivity while ensuring accessibility to discerning cannabis consumers who value quality and intention over mass-market products.
Espíritu was founded by Jon Sanchez with a vision to transform how people experience cannabis in New Mexico. Rather than simply creating another cannabis company, Sanchez established New Mexico's most spiritually sound and exclusive luxury cannabis product leading the mindfulness medicine movement.The brand emerged during New Mexico's cannabis legalization era, recognizing an opportunity to elevate consumption beyond recreational use into something more meaningful. Sanchez believed that now that cannabis has been legalized and people can consume freely, it should be done with deeper purpose and intention, honoring the plant's centuries-old role in spiritual practices.In September 2023, Sanchez was featured on the Cannabinoid Connect podcast, discussing his mission to redefine the cannabis experience through intentional use. This platform helped spread Espíritu's philosophy beyond New Mexico's borders, establishing the brand as a thought leader in the mindful cannabis movement.From its inception, Espíritu has maintained its commitment to sustainable farming practices and handcrafted quality, positioning itself as a premium brand that prioritizes consciousness over commerce in the rapidly evolving New Mexico cannabis market.
Espíritu's core mission centers on being more than just a cannabis product – it's a mindfulness movement that invites consumers to connect deeply with the land, the animals that grace it, themselves, and each other.The brand believes cannabis should be consumed with deeper purpose and intention, helping people regain connection with spiritual practices that honor the plant's centuries-old sacred uses. Espíritu recommends choosing sacredness and ceremony when consuming, encouraging users to go outside, connect with nature, ground themselves, and truly feel into the present moment while setting clear intentions.Their commitment extends beyond individual experience to community connection, encouraging group consumption with shared intentions and promoting gratitude for the plant while lifting up all people in their community. The brand's ultimate invitation is to release the material and technological world, convene with the product and primal wisdom, and consume with purpose while inviting clarity into one's being.
At Calm Effect, we're drawn to Espíritu because they've elevated cannabis consumption from a simple transaction to a transformative experience. Their commitment to mindful consumption sets them apart in a market often focused purely on potency or price.What makes Espíritu special is their dedication to handcrafted quality – every pre-roll is hand-rolled with sustainably farmed, organic flower. This artisanal approach ensures consistency while honoring traditional cultivation methods that many mass-market brands have abandoned.Their "choose impact" philosophy resonates with consumers seeking authentic connection with their cannabis experience. The inclusion of spirit animal cards and ceremonial guidance transforms each purchase into an opportunity for personal growth and mindful reflection.For deal-seekers, Espíritu offers exceptional value through premium quality at accessible price points, making luxury cannabis experiences available to a broader audience. Their focus on intentional consumption creates lasting value beyond the immediate effects, fostering a deeper relationship between consumer and plant that justifies every dollar spent.