Effin' operates under Ascend Wellness Holdings, which maintains operations across Illinois, Maryland, Massachusetts, Michigan, Ohio, New Jersey, and Pennsylvania. The parent company operates 31 dispensaries and six state-of-the-art cultivation facilities, producing award-winning strains for both retail and wholesale customers.Effin' exclusively focuses on edibles, launching with four precisely formulated SKUs: Chillin' (THC + CBD), Sleep (THC + CBN), Hang (THC + CBG), and Do It (THC + THCV). Each product delivers 10mg of THC combined with specific minor cannabinoids: CBD for relaxation, CBN for sleep support, CBG for social energy, and THCV for focus and motivation.The brand leverages expertly formulated combinations of THC and minor cannabinoids like THCV, CBN, CBG, and CBD to deliver specific, targeted effects. As part of Ascend's broader portfolio that includes Common Goods, Simply Herb, Ozone, Ozone Reserve, and Royale brands, Effin' represents the company's first edibles-only brand. Currently available in Massachusetts, Illinois, and New Jersey, with expansion planned across AWH's operating states.

Effin' burst onto the cannabis scene in October 2024 as the newest innovation from Ascend Wellness Holdings, a vertically integrated multi-state operator founded in 2018. AWH recognized a critical need within the $27 billion cannabis industry for state-of-the-art cultivation facilities and trusted community partners to deliver quality, consistent cannabis experiences.Since its founding by Abner Kurtin, Ascend has grown from startup to a major player operating 31 dispensaries and six state-of-the-art cultivation facilities across seven states. The company achieved remarkable growth, reporting $561.6 million in net revenue for 2024, with their in-house brands gaining significant market traction.The launch of Effin' marked a strategic pivot toward effect-based cannabis products, as Chief Commercial Officer David Gacom noted: "We went mad scientist to create these unique formulations, because we know our customers want more than just edibles—they want products that deliver specific effects tailored to their needs." Within months of launch, Effin' achieved the top spot in the edibles category at Ascend stores where available.

Effin' exists to provide customers with precisely what they're looking for—cannabis experiences they can count on. The brand focuses on meeting the growing demand for targeted cannabis experiences through expertly formulated combinations that deliver specific effects tailored to individual needs.As part of Ascend Wellness Holdings' commitment to Environmental, Social, and Governance initiatives, Effin' operates under core guiding principles that prioritize creating an inclusive, sustainable company with best-in-class governance. AWH is particularly passionate about social justice, understanding how decades of unjust laws and inequitable enforcement have destroyed lives, especially in minority communities, and is making strides to right some of those wrongs.The mission extends beyond products to breaking down traditional barriers in the cannabis marketplace and redefining the industry from the ground up, providing accessible retail experiences and trusted products.

At Calm Effect, we're impressed by Effin's scientific approach to effect-based cannabis. What immediately caught our attention was how quickly they achieved the top spot in edibles at Ascend stores—that kind of rapid market success speaks volumes about product quality.The precision in their formulations is remarkable: each product targets specific experiences using research-backed cannabinoid combinations rather than generic THC edibles. Their "mad scientist" approach to development shows genuine commitment to solving real consumer problems—whether you need to chill, sleep, socialize, or get motivated.We also appreciate that Effin' comes from Ascend Wellness Holdings, a company with genuine ESG commitments and social justice initiatives. For deal-seekers, the brand offers premium minor cannabinoid formulations at accessible price points. The consistency and reliability of effects make these products exceptional value—you know exactly what experience you're getting with every dose.