Effin' operates as a specialized edibles-only brand under Ascend Wellness Holdings, which maintains assets across Illinois, Maryland, Massachusetts, Michigan, Ohio, New Jersey, and Pennsylvania. The brand distinguishes itself through expertly formulated combinations of THC and minor cannabinoids like THCV, CBN, CBG, and CBD.Effin' launches with four precisely crafted SKUs: Effin' Chillin' (10mg THC:10mg CBD) for relaxation with Relaxing Razz flavor; Effin' Sleep (10mg THC:5mg CBN) designed for restful nights; Effin' Hang (20mg CBG:10mg THC) offering balanced, energizing effects; and Effin' Do It (10mg THC:10mg THCV) for motivation and focus.AWH produces and distributes Effin' alongside its established portfolio including Common Goods, Simply Herb, Ozone, Ozone Reserve, and Royale. The company maintains state-of-the-art cultivation facilities growing award-winning strains and serves both retail and wholesale customers. Each Effin' product undergoes rigorous quality control through AWH's vertically integrated operations, ensuring consistency from cultivation through final packaging.

Effin' burst onto the cannabis scene in October 2024 as Ascend Wellness Holdings' first edibles-only brand. Born from Ascend's journey that began in 2018, when the company recognized a need for state-of-the-art cultivation and consistent cannabis experiences, Effin' represents the natural evolution of this vision.AWH's founding team identified a crucial gap in the $27 billion cannabis industry and set out to become a trusted community partner. What started as a mission to deliver quality and consistency has grown into a multi-state operation with robust financials, including Q2 2025 net revenue of $127.3 million.The Effin' brand emerged as demand for targeted cannabis experiences continued growing. Rather than creating another generic edibles line, Ascend's team focused on precision—developing formulations that deliver specific, predictable effects. Effin' made its debut in Massachusetts and Illinois in early October, with New Jersey following by month's end, marking the beginning of a new chapter in effects-based cannabis products.

Effin' aims to provide customers with precisely what they're looking for—an experience they can count on. The brand's core mission centers on democratizing targeted cannabis effects through accessible, scientifically-formulated edibles that deliver predictable results.By leveraging the benefits of minor cannabinoids like CBG, THCV, CBN, and CBD, Effin' empowers consumers to choose their desired experience—whether they want to chill, hang, sleep, or get motivated. The brand believes cannabis users deserve products that work consistently and transparently.Commitment to Environmental, Social, and Governance (ESG) initiatives forms the core of parent company AWH's guiding principles, with management passionate about creating an inclusive, sustainable company. For AWH, that commitment starts with Social Justice. Effin' inherits this dedication to responsible cannabis operations and community impact, ensuring every product contributes to positive industry evolution.

At Calm Effect, we're excited about Effin' because they've cracked the code on predictable cannabis experiences. While many edibles leave users guessing about effects, Effin' delivers specific effects through expertly formulated combinations that actually work as advertised.What sets them apart is their scientific approach to minor cannabinoids. Each SKU targets distinct experiences—from CBN for sleep to THCV for focus—giving deal-seekers exactly what they need without trial and error. The brand's transparency about dosing and cannabinoid profiles makes it perfect for both new consumers and experienced users seeking consistency.Backed by AWH's ten straight quarters of positive operating cash flow and $127.3 million in Q2 2025 revenue, Effin' offers the reliability of an established operator with innovative formulations. For our deal-hunting community, this means access to cutting-edge products from a financially stable company that's here to stay—and that translates to better long-term availability and competitive pricing.