Dulze specializes in microdose gummies featuring nostalgic Mexican flavor profiles including Chili Watermelon, Horchata, Piña Colada, and Margarita. Each gummy contains precisely 2mg of THC, allowing consumers complete control over their personal dosing journey. The brand's unique manufacturing process infuses organic coconut oil with full-spectrum cannabis oil from premium Northern California sources, retaining beneficial compounds for a more consistent, well-rounded effect.Currently operating throughout California, Dulze products are available at dispensaries across multiple cities including Los Angeles, San Diego, Santa Ana, and Costa Mesa. The brand has expanded to over twenty retail locations with ambitious plans to reach 100 stores statewide. Every product undergoes rigorous lab testing to ensure quality and consistency across batches.The brand's packaging features distinctive Dia de los Muertos-inspired sugar skull artwork, reflecting the company's pride in Latino culture. With products available in 100mg THC packages, Dulze provides resealable packaging with clear labeling, making them perfect for both newcomers and experienced consumers seeking precise microdosing options.
Dulze's journey began in 2016, driven by a deeply personal mission from Chef Mike Moya, a High Times Top Cannabis Chef winner. Growing up between Juarez, Mexico and El Paso, Texas, Mike was inspired to create a product for his grandmother, who struggled with pain management from childhood polio. He wanted to offer her an alternative to prescription medications through cannabis, giving birth to the brand's beloved slogan: "Abuelita Approved."After launching recreationally in September 2020, Dulze became California's first Mexican-owned cannabis edibles brand. What started as a passion project evolved through years of dedication, with Mike eventually partnering with Rene Bosquez and securing a manufacturing deal with Superb in Santa Ana, California. The journey required six years of sacrifice, countless miles traveled, and unwavering commitment to bringing authentic Mexican flavors to the cannabis industry.Founded alongside artist Johnny, Dulze remains a family-owned operation emphasizing teamwork, loyalty, and community support. What began with one chef's dream has grown into a recognized brand celebrating Latino heritage while educating consumers about responsible cannabis consumption.
Dulze's core mission centers on education, aiming to be the most approachable edible on the market while challenging the stigmas surrounding cannabis use. The brand is dedicated to educating consumers about medicating with consistent, low doses to nourish the mind, body, and spirit.Beyond products, Dulze actively works to change cannabis's negative perception while showcasing pride in Latino heritage. This cultural celebration permeates every business aspect, from traditional Mexican candy recipes to community-focused operations. By introducing nostalgic flavors that resonate with the Hispanic community while offering something fresh to the broader cannabis industry, Dulze bridges cultural appreciation with cannabis education.The brand maintains unwavering commitment to quality, sourcing the finest California ingredients and cannabis while ensuring accessibility through thoughtful microdosing. Their "Abuelita Approved" promise represents a dedication to creating products gentle enough for everyone, from first-time users to experienced consumers.
At Calm Effect, we're genuinely impressed by Dulze's authenticity and innovation. As California's first Mexican-owned cannabis edibles brand, they're not just making products—they're sharing cultural heritage and breaking barriers in an industry that needs more diversity.The 2mg microdosing approach is brilliant for deal-seekers who want control over their experience without overpaying for unnecessarily high doses. You can customize your consumption precisely, making every package go further. The full-spectrum coconut oil infusion process delivers smoother, more consistent effects than standard distillate gummies, often featuring multiple strain profiles in each piece.What really sets Dulze apart is the genuine story behind every gummy. These aren't corporate-created flavors—they're recipes born from Chef Mike's grandmother's needs and his border town upbringing. When you see "Abuelita Approved" on the package, it represents real people, real care, and a genuine commitment to making cannabis accessible and enjoyable for everyone. Plus, those Chili Watermelon and Horchata flavors? Absolutely unique and delicious.