Today, Dixie operates as part of BellRock Brands, maintaining a true multi-state presence across California, Colorado, Maryland, Michigan, Oklahoma, and Nevada. The brand has expanded into additional markets including Arkansas, continuing their vision of nationwide accessibility. With 11 brands and over 200 SKUs under the BellRock umbrella, they reach nearly every key consumer group across nine states.Dixie's product portfolio spans the industry's finest edibles, beverages, tinctures, topicals, and connoisseur-grade extractions, all featuring triple lab-tested and pure extracted THC. Their offerings include everything from the classic Dixie Elixirs and award-winning gummies to innovative transdermal patches and wellness-focused CBD products through sub-brands like Therabis and Aceso Wellness.Mélange by Dixie represents their premium entry into the live rosin market, featuring single-origin, strain-specific, solventless gummies crafted for an authentic experience. These products are "delectable by nature," transforming the typical rosin edible experience with superior taste and quality. Every product is handcrafted with pure-extracted THC, emphasizing consistency and accuracy that cannabis consumers can trust.
Dixie Brands has been a pioneering force in cannabis since 2009, starting as a "garage operation" with a single flagship product – the original Dixie Elixir THC-infused soda. Founded by Chuck Smith and Tripp Keber, the company grew from humble beginnings into a 27,000 square foot state-of-the-art manufacturing facility that was the first-of-its-kind for the marijuana industry.Through nearly a decade and a half of perfecting the art and science of creating award-winning THC and CBD-infused products, Dixie has evolved from that single elixir into over 100 different products across multiple categories. In October 2020, Dixie merged with BR Brands to form BellRock Brands, creating one of the industry's most comprehensive multi-state operators. This strategic combination brought together two iconic cannabis brands with over 17 years of combined experience and a portfolio of more than 200 products.The launch of Mélange by Dixie represents their latest innovation journey, born from customer feedback who shared they were simply tolerating the taste of other rosin gummies. This premium line showcases Dixie's commitment to continuous improvement and responding directly to consumer needs.
Dixie is leading the CPG cannabis industry by championing freedom of choice for consumers around the world. Their core mission is creating joy through delicious cannabis experiences, providing customers with products that offer premium, consistent, and reliable results they can trust.As the trusted source for innovative, safe, effective, and delicious cannabis products, Dixie maintains an unwavering commitment to safety and effectiveness through rigorous triple lab testing and pure extraction processes. Their relentless commitment to product innovation – from fun to functional – has earned them recognition as one of the industry's most trusted consumer brands.The Mélange line exemplifies this mission through their "mindful journey into rosin edibles," responding directly to customer needs and transforming experiences that consumers were previously just tolerating into something they genuinely enjoy. They believe every cannabis experience should be both effective and pleasurable.
At Calm Effect, we're impressed by Dixie's genuine commitment to listening to their customers and responding with innovation. The fact that they created their entire Mélange line because customers told them they were "simply tolerating" other rosin gummies shows they truly care about the consumer experience.What sets Dixie apart is their consistency – they've maintained strong market positions across multiple states, ranking as the #1 edibles brand in Michigan and holding steady top-tier positions in competitive markets like Maryland and California. With nearly 15 years of experience perfecting extraction and formulation, they've earned their reputation through reliability rather than just marketing hype.For deal-seekers, Dixie represents excellent value through proven quality. Their triple lab-tested products and pure extraction processes mean you're getting consistent potency every time – no guessing games with dosing. The Mélange line's single-origin, strain-specific approach delivers authentic cannabis experiences that honor the plant's natural characteristics, making every purchase worthwhile.