Dairy to Dank operates under Pecos Valley Production, with dispensary locations spanning across New Mexico including Roswell, Albuquerque, Las Cruces, Carlsbad, Hobbs, Ruidoso, and more. Their product lineup includes pre-packed pre-rolls, premium flower, and vaporizers available in indica, sativa, and hybrid varieties with balanced cannabinoids, fresh terpenes, and premium flavonoids.The company maintains impressive cultivation facilities including a 40,000 square foot greenhouse alongside a 15,000 square foot facility, plus active indoor cultivation rooms and a 2000-plant outdoor operation on two acres. Dairy to Dank focuses on unique strains and flavors not found elsewhere, utilizing cutting-edge vape technology for cleaner, controlled dosing and creating delicious edibles that blend exceptional flavors with powerful effects.Popular strains include Black Ice Flower for deep relaxation and pain relief, and Wedding Cake Disposable Vapes for stress reduction and euphoric effects. Every product maintains strict quality standards with precise dosing and reduced contamination risk, ensuring customers receive exactly what's promised on the label without unwanted surprises.
Dairy to Dank's remarkable journey began with the Greathouse family's 35-year legacy in dairy farming. Founded by Gerry Greathouse in 1975, the family operated a vertically-integrated cow-to-customer milk operation in New Mexico's Pecos Valley, growing from a few hundred cows to over 2,200 milking cows. In 2014, facing industry changes, Gerry made a bold decision to sell the cows and pivot entirely into cannabis. Despite having no cannabis experience, the family received their New Mexico medical cannabis license in 2015.Led by Gerry's son Clinton, Pecos Valley Production built their first greenhouse facility in summer 2016 and opened their inaugural Roswell dispensary in August 2016. Starting with nearly $377,000 in revenue and a $400,000 loss, the family persevered through initial challenges in the conservative farming region. Today, they operate 14+ retail locations across New Mexico, transforming from a regional dairy operation into one of the state's leading cannabis companies. The Dairy to Dank brand embodies this incredible transformation, representing resilience, innovation, and the pioneering spirit that defines New Mexico's cannabis landscape.
Dairy to Dank's mission is to develop a long-term cannabis business that provides the highest quality products at the lowest prices to customers throughout New Mexico. Rooted in their dedication to natural wellness, the brand represents more than just cannabis – it's a testament to the resilient and innovative spirit of New Mexico's agricultural community.Their core values center on quality, innovation, and wellness. Quality means purity, potency, and safety in every product. Innovation drives them to constantly explore new consumption methods and unique strains. Wellness remains paramount, whether customers seek stress relief, pain alleviation, or simply to decompress after long days. The company demonstrates strong community commitment through donations to organizations like Presbyterian Pediatric Oncology, Make-a-Wish New Mexico, Veterans Organizations, and the Anita Salas Foundation. Their vertically-integrated approach ensures complete control over product quality from cultivation to customer.
At Calm Effect, we're fascinated by Dairy to Dank's authentic transformation story – it's not every day you see a dairy farming family successfully pivot to become cannabis industry leaders. What impresses us most is how they've maintained their agricultural work ethic and commitment to quality while completely reinventing their business model.Their vertically-integrated approach means they control every aspect from seed to sale, ensuring consistent quality and competitive pricing. For deal-seekers, this translates to reliable products at accessible prices. We appreciate their focus on innovation – from unique strain development to advanced vaping technology – always pushing boundaries to enhance the consumer experience.Their extensive New Mexico footprint with 14+ locations makes them incredibly accessible for customers statewide. Plus, their community philanthropy shows they're genuinely invested in New Mexico's success. For customers wanting quality, innovation, and value, Dairy to Dank delivers on all fronts while supporting a truly local success story.