Cruisers operates exclusively in California, available statewide with prime availability in all The Parent Company-owned retail locations including Caliva, Calma, Coastal, and Varda dispensaries. The brand maintains a comprehensive product portfolio spanning all major cannabis categories.Their offerings include distillate and live resin vape cartridges with THC levels averaging 22-90% and CBD profiles up to 2%, whole flower products, gummies, and pre-roll products. Standout products include their infused pre-rolls featuring high-THC distillate and kief coating in flavors like Blueberry Cookies, Strawberry Gelato, and Maui Wowie, available in 1g singles and popular 5-pack mini formats.Cruisers utilizes the same unique formulas and flavors that made Fun Uncle the #1 selling value vape in California, ensuring consistent quality across their product line. Current top-performers include their Strawberry Cough Distillate Cartridge, Pineapple Express Distillate Cartridge, and various hybrid pre-roll offerings. All products are manufactured using The Parent Company's three California facilities, guaranteeing quality control and competitive pricing.

Cruisers burst onto the California cannabis scene in March 2023 as The Parent Company's bold reimagining of value cannabis. Born from the strategic combination of two beloved brands - Fun Uncle and DELI - Cruisers consolidated top-performing products into a single, consumer-focused destination. The brand name was inspired by Fun Uncle's "Cruisers" vapes, which quickly became the #1 selling vape in the value segment according to BDSA data.The Parent Company, formed through a special purpose acquisition in 2020, operates as a leading consumer-focused, vertically integrated cannabis company with twelve retail locations and a curated product portfolio. The Cruisers launch represented a significant milestone in The Parent Company's evolution, streamlining their value offerings while maintaining the quality and innovation that made Fun Uncle and DELI customer favorites.Since launch, Cruisers has demonstrated strong market performance, climbing from 25th to 17th rank in California's edible category by December 2024, with their Hybrid Pre-Roll achieving #1 status in January 2025 with over 11,000 units sold.

Cruisers exists to transport consumers from "the doldrums of the daily grind" to "that carefree place where the bowl is always full and responsibility is nowhere to be found". Their mission centers on providing premium cannabis experiences without the premium price tag.The brand puts consumers first, offering everyday value on premium cannabis products while maintaining an "all fun, no frills" philosophy. As stated by The Parent Company CEO Troy Datcher, "Cruisers will be the best priced offering in every category it plays in" within their retail locations.Their "weed wizards" focus on creating quality products for "good times only at whatever speed you're cruisin'". The brand is committed to making premium cannabis accessible to everyday consumers, believing that high-quality experiences shouldn't require breaking the bank. This consumer-centric approach drives every product development and pricing decision.

At Calm Effect, we're impressed by Cruisers' no-nonsense approach to value cannabis. Their rapid market ascension - becoming California's #1 pre-roll brand by January 2025 - proves that quality doesn't have to cost more. What sets them apart is their authentic commitment to affordability without cutting corners.By combining the proven success of Fun Uncle's #1 value vape formulas with DELI's beloved edible offerings, Cruisers delivers consistency that customers can rely on. Their "All Fun Fridays" promotions and consumer-first mentality show they understand what deal-seekers want: straightforward pricing, reliable quality, and products that actually deliver.For our Calm Effect community, Cruisers represents the sweet spot between premium experience and everyday accessibility. With standout products consistently ranking in California's top performers, they've proven that value brands can compete with premium offerings. Their laid-back, fun-focused branding resonates with consumers who want quality cannabis without the pretense.