CQ operates as a renowned purveyor of cannabis-infused beverages with a diverse portfolio encompassing various potency levels and flavors. The brand is currently available in Arizona, Illinois, California, Michigan, and Washington, with recent expansions including a return to Washington state in 2024 and entry into Arizona's market.CQ's product lineup includes both micro-dose and macro-dose options to serve different consumer preferences. Their 12oz cans contain 10mg THC as spritzers, while 16oz bottles contain 100mg THC designed for mixing. Popular flavors include Strawberry Lemonade, Old Fashioned Lemonade, Berry Lime, Mango Lemonade, and their award-winning CQ Cola. The brand also offers 2oz shots in indica, sativa, and hybrid varieties containing 100mg THC.All CQ products are crafted from high-quality ingredients—vegan, non-GMO, and free of gluten and artificial sweeteners—featuring real fruit and terpene-rich cannabis. Each beverage undergoes rigorous lab testing and is crafted with hand-selected botanical terpenes inspired by iconic strains like OG Kush and Sage. The company operates through a combination of licensing partnerships and direct distribution.
CQ's journey began in 2008 when founder Kenny Morrison established Venice Cookie Company in Venice Beach, California. Originally focused on cannabis edibles, Morrison pivoted to beverages in 2010 after a unique request from actor Dennis Hopper, who was seeking a warm cannabis tea during his battle with cancer. This compassionate beginning sparked what would become California's longest standing cannabis drink brand.In 2016, CQ achieved a major milestone by selling its first million bottles, proving the market's appetite for quality cannabis beverages. The brand underwent a significant rebranding from "Cannabis Quencher" to simply "CQ" to create a more approachable identity. Morrison worked closely with California regulators to gain approval for CQ's innovative transparent dosing window on bottle sides, allowing consumers to safely control their dosing—a feature that eventually benefited the entire beverage category. From humble beginnings in Venice Beach dispensaries to expanding across multiple states, CQ has remained true to its mission of creating delicious, accessible cannabis beverages that bridge the gap between wellness and enjoyment.
CQ's core mission centers on normalizing cannabis consumption while maintaining the highest standards of quality and safety. The brand operates under the motto "Take a break from booze, not your social life," positioning their beverages as an alternative to alcohol for social occasions.The company sits right in the sweet spot between fun and function, offering benefits including sleep support and stress relief. CQ is committed to creating inclusive products that serve everyone from busy moms to seasoned cannabis users, with 80% of their seltzer customers being new to cannabis.The brand prioritizes transparency and education, evident in their innovative dosing windows and clear labeling. CQ aims to challenge outdated stoner stereotypes by focusing on approachable, female-friendly branding and fast-acting THC delivery. Their commitment extends to using sustainable practices and supporting the broader cannabis community through industry advocacy and regulatory collaboration.
At Calm Effect, we're impressed by CQ's authentic legacy and genuine innovation in the cannabis beverage space. As California's longest-standing cannabis drink brand, they've proven their staying power over 15+ years, which speaks volumes in this rapidly evolving industry.What sets CQ apart is their perfect balance of accessibility and quality. Their precise dosing appeals to both everyday consumers and first-time users, making cannabis approachable for everyone. CQ consistently wins taste tests and prioritizes being "the best" rather than "the cheapest", which aligns with our commitment to featuring premium brands.Their consistent top-three ranking in competitive markets like Illinois proves their products resonate with consumers. The brand's focus on real fruit ingredients, innovative packaging solutions, and diverse product formats makes them a versatile choice for deal-seekers looking for quality cannabis beverages. CQ represents the perfect blend of California heritage and forward-thinking innovation that our customers appreciate.