Cowboy RX operates as a comprehensive cannabis cultivation company across New Mexico, utilizing three distinct growing methods: indoor, sun-grown, and light-dep/in-house growing styles. This multi-tier approach allows them to produce different quality levels to meet various market demands.The operation spans 28 acres of sun-grown plants split between two strategic locations, complemented by 26,000 square feet of covered growing space. They specialize in 40 core strains while continuously rotating and introducing new varieties to keep their offerings fresh and diverse.Their cultivation process emphasizes natural water drip irrigation and harnesses New Mexico's powerful sun and rich soil. The company takes pride in "an intentional curing process that focuses on terpene flavor and overall integrity of the plant", followed by traditional hand-trimming and mandatory state testing.Cowboy RX operates as a full-line commercial cannabis company, producing flower, distillate, wax, clones, and plants. Their products are distributed throughout New Mexico's legal cannabis market, serving both medical and recreational consumers who value craft-quality cannabis.
Cowboy RX was born in 2008 when founders Manuel Otero and David McCallister decided to transition from twenty years of traditional New Mexican farming to cannabis cultivation. What started as a bold pivot has grown into one of New Mexico's most respected cultivation operations.The company operates from two distinct climate zones across New Mexico, with 14 acres in Peralta's Middle Rio Grande Valley and another 14 acres in the mountains of Ruidoso. This dual-location approach allows them to produce unique varieties that showcase the diverse terroir of New Mexico's cannabis landscape.Over the years, Cowboy RX has expanded to include 26,000 square feet of greenhouse space alongside their outdoor operations, demonstrating their commitment to scaling quality rather than simply increasing volume. The company has built its reputation on "quality over quantity" principles, focusing on traditional hand-trimming and state testing for quality control.From humble agricultural roots to becoming a recognized name in New Mexico's legal cannabis market, Cowboy RX represents the evolution of American farming into the modern cannabis era.
At Calm Effect, we see Cowboy RX's mission centered on preserving traditional farming values while embracing cannabis innovation. Their core philosophy of "Quality over Quantity. Every Time" drives every decision from seed to sale.The company is committed to "serving our community" and "continue to grow the best medicine we can grow", reflecting their dedication to patients and consumers who depend on consistent, high-quality cannabis products. They value "preserving the land and keeping our community connected with nature", demonstrating environmental stewardship alongside business growth.With farming running through their family for generations, starting cannabis cultivation in the early 2000s, they're building a legacy that "will continue for generations on". Their mission extends beyond profit to include sustainable agriculture, community support, and maintaining the integrity of New Mexico's cannabis heritage.
At Calm Effect, we're impressed by Cowboy RX's authentic agricultural heritage and commitment to craft cultivation. What sets them apart is their genuine farming background – twenty years of traditional farming before transitioning to cannabis gives them a depth of agricultural knowledge that many newer operators lack.Their dual-climate approach with operations in both valley and mountain locations creates unique product diversity that's rare in the industry. We love that they've scaled thoughtfully, maintaining hand-trimming and quality-focused curing processes even as they've grown.For deal-seekers, Cowboy RX offers exceptional value because their 40-strain specialty focus with rotating varieties means consistent availability of premium products. Their three-tier growing system allows them to hit different price points without compromising their quality standards, making craft cannabis accessible to more consumers.