Clebby's specializes in cannabis baking mixes with superior taste and premium ingredients, focusing on DIY baking solutions. Currently operating exclusively in Massachusetts, the brand offers cannabis-infused baking mixes available at dispensaries throughout the state, with partnerships with delivery services including The Delivered Inc, Lucky Green Ladies, Zyprun, and Rolling Releaf.The product line includes triple chocolate brownies, lemon pound cake, and chocolate chip cookies (coming soon), with brownies available in 125mg and 250mg packages at a suggested retail price of $29.99. Each kit contains a specially formulated baking mix plus cannabis-infused vegetable oil that's been lab-tested and infused by Massachusetts facilities. Home bakers simply add eggs and water to create fresh, potent treats.Legally classified as tinctures due to dosage regulations, Clebby's products bypass traditional edible testing latency while providing dosage consistency and transparency. The brand's test kitchen carefully designed unique cannabis oil and mix combinations that highlight flavor profiles while eliminating common taste and texture issues found in traditional cannabis baked goods.
Clebby's was founded in 2021 by Sabrina Clebnik, a 22-year-old entrepreneur from Newton, Massachusetts, who discovered a major gap in the cannabis market while interning for a social equity dispensary during the COVID-19 pandemic. Researching local dispensary offerings, she found no fresh-baked cannabis goods were available due to Massachusetts' rigorous testing requirements for THC products. Rather than accept this limitation, the persistent baker developed an innovative solution.Clebnik's cannabis-infused baking mix concept won first place overall at the 2022 George Washington University New Venture Competition, securing funding to launch the business. After months of perfecting recipes that maintained superior taste and texture, Clebby's launched in summer 2023 to immediate sell-outs across Massachusetts dispensaries.The brand quickly gained recognition, with Sabrina earning the nickname "Betty Crocker of cannabis" from the Boston Business Journal in May 2023 and nominations for multiple industry awards. From promising New York expansion in fall 2023, Clebby's continues pioneering the DIY cannabis baking category with premium products that solve real consumer problems.
Clebby's mission centers on revolutionizing DIY baking with cannabis through superior taste, premium ingredients, and easy, reliable dosage control, enabling customers to create delicious, potent treats anytime. The brand emphasizes bringing new possibilities to the cannabis market by challenging the status quo and constantly striving for innovation.Community and connection form core values, with Clebby's designed to be shared with the most important people in customers' lives, bringing together friends and family to create unforgettable memories. The company prioritizes education and user experience, working hard in test kitchens to create quick, easy recipes with detailed instructions that value the at-home baking experience.Founded by a young entrepreneur passionate about problem-solving in the cannabis industry, Clebby's commitment extends to serving cannabis consumers who want higher dosages than typically available in recreational edibles but don't want to enter medical programs.
At Calm Effect, we're impressed by Clebby's innovative approach to solving a real market gap. This brand created an entirely new product category as one of the first cannabis-infused baking mixes on the market, proving that fresh thinking can disrupt traditional cannabis offerings.What sets Clebby's apart is their focus on the entire experience - from eliminating common taste and texture problems that plague homemade cannabis edibles to providing precise dosing control that lets customers customize their experience. The clever legal classification as tinctures allows access to higher potency options (125mg-250mg) that serve consumers wanting more than standard recreational doses.Led by an award-winning young entrepreneur who's been recognized as a "Betty Crocker of cannabis," Clebby's represents the future of cannabis innovation. For deal-seekers, these premium baking mixes offer exceptional value by creating multiple servings of fresh, bakery-quality edibles at home while avoiding the premium pricing of pre-made dispensary baked goods.