Cherry

Cherry was born from the Colorado cannabis dream when Anthony Scotti, a New York entrepreneur with a background in health and fitness, moved to Colorado to start a cannabis company. After experiencing the benefits of cannabis firsthand during his training and recovery routines, Anthony connected with master geneticist Jason MacLean, now Cherry's Lead Horticulturist, and together they planted the seeds for what would become one of Colorado's most respected cultivation brands.The company has evolved significantly since its early days as a wholesale provider, asserting itself on a branding level in 2020 when they brought in East Coast rapper N.O.R.E. to name one of their strains, Super Thug. This marked a turning point as Cherry transitioned from being primarily behind-the-scenes growers to a recognized brand with loyal followings. In 2021, Cherry won Westword's Best Wholesale Cultivation award, cementing their reputation for excellence. The brand has grown from Anthony starting as a hands-on grower to becoming a key supplier for premium brands like Willie's Reserve while building their own celebrity partnerships and brand recognition in Colorado's competitive market.

Cherry operates as a premium wholesale cultivation company based in Colorado, supplying high-quality cannabis flower to dispensaries throughout the state. The company focuses on indoor cultivation with complete environmental control, allowing them to produce consistently exceptional products. Cherry serves as a key supplier for Willie's Reserve products and distributes through high-end retail outlets throughout Colorado, with exclusive flower drops happening at select dispensaries in Denver and Aurora.Their product portfolio includes popular strains like Oreoz, MAC, Runtz, Grape Pie, and Kush Mints, all known for their "plump, icy" appearance and exceptional quality. The company has developed its own genetics program called Coool Beans, allowing them to create proprietary strains in-house. Their cultivation process emphasizes hand-trimming and avoiding chemical pesticides or additives, with CO2-extracted vape oil crafted exclusively from their in-house grown cannabis. Cherry produces cannabis products across multiple categories including wellness, recreation, beauty, and pet products. Quality control specialist Zack Venokur determines which strains make it to market based on full palates, bag appeal, and aromatic profiles, ensuring only the finest products reach consumers.

Cherry's mission centers on helping people lead active and extraordinary lives through advanced cannabis cultivation practices and strain development. They believe in better living through plant technology, focusing on both mind and body wellness. The company's core philosophy is that plants can tune mind and body for relief, performance, and an enhanced life experience.As one of Colorado's top five boutique growers, Cherry stands apart for being "unusually picky and uncompromising" in their standards. Their commitment to quality is reflected in their motto of being "Cherry picked" - selecting only the finest genetics, cultivation methods, and final products. The brand values innovation in cultivation techniques, rigorous quality standards, and providing clean, consistent products guaranteed free of harmful chemical additives. Cherry also demonstrates social responsibility through partnerships with organizations like Coastal Waters Revitalization Inc., supporting environmental protection efforts and small businesses within their community.