Today, Cookies operates over 70 retail locations across the United States, Canada, Israel, Thailand, Spain, and the Netherlands, making it the most globally recognized cannabis company in the world. The brand offers an impressive collection of more than 70 proprietary cannabis cultivars and over 2,000 products spanning flower, pre-rolls, vape cartridges, edibles, concentrates, and gel capsules.Their portfolio includes multiple sub-brands like Lemonnade (focused on sativa strains) and partnerships with premium brands across various markets. Cookies maintains a seed-to-sale approach in key markets, ensuring quality control from cultivation through retail. Their genetics have become industry standards, with strains like Cherry Pie, Sunset Sherbet, Gelato, and Biscotti becoming household names among cannabis consumers.The brand also operates Cookies SF, a global streetwear and accessories line with retail locations in San Francisco, Los Angeles, New York City, and Vienna, Austria. This dual approach—combining premium cannabis with lifestyle branding—has created a unique cultural footprint that extends far beyond traditional dispensary walls, making Cookies both a product line and a lifestyle brand.
Cookies launched in 2010 when San Francisco rapper and entrepreneur Berner partnered with Bay Area cultivator Jai to create something unprecedented in cannabis. What started as a passion project between two cannabis enthusiasts became a cultural phenomenon that would reshape the entire industry.The brand gained momentum when Berner began wearing Cookies-branded clothing in music videos with artists like Wiz Khalifa and Chris Brown, cleverly building brand recognition before opening their first retail location in Los Angeles in 2018. The strategy was brilliant: since cannabis couldn't be federally trademarked, Berner launched Cookies SF as a clothing brand, protecting the name while building a cult following.Their breakthrough came with the Girl Scout Cookies strain (now GSC), which quickly became one of the best-selling genetics in cannabis history. In 2021, Cookies made history as the first cannabis brand named one of America's Hottest Brands by AdAge. The following year, Berner became the first cannabis executive featured on Forbes magazine's cover, with the brand conservatively valued at over $150 million. From San Francisco roots to global recognition, Cookies proved that authenticity and quality genetics could build an empire.
Cookies exists to create game-changing genetics and provide premium cannabis experiences that bring people together. Their mission centers on quality, authenticity, and cultural impact, believing that exceptional cannabis products can elevate everyday moments and foster genuine connections.The brand is deeply committed to advocacy and social impact, actively working to enrich communities disproportionately affected by the War on Drugs through various equity initiatives. Cookies partners with social equity operators in multiple markets, helping entrepreneurs from marginalized communities transition from the illicit market to the regulated industry.Through initiatives like Cookies University—their workforce development program—they provide education on all aspects of the cannabis business, from breeding and cultivation to branding and operations. Their goal is to create pathways for minority entrepreneurs and ensure the legal cannabis industry reflects and serves the communities that have historically been impacted by prohibition.
At Calm Effect, we're obsessed with Cookies because they've genuinely earned their legendary status. While many brands claim authenticity, Cookies lives it—from their revolutionary genetics that literally shaped modern cannabis to their commitment to giving back to impacted communities.Their strains consistently deliver on both potency and flavor profiles, which is why you'll find Cookies products flying off shelves at premium prices. When you buy Cookies, you're not just getting flower; you're getting genetics that took years to perfect by master cultivator Jai in Northern California.We also respect how they've maintained quality while scaling globally—not easy in cannabis. Their deals offer real value on products worth the premium, making luxury genetics accessible. Plus, their partnerships with social equity operators show they're invested in building an industry that lifts up communities historically harmed by prohibition. That's the kind of brand we're proud to feature.