CAKE She Hits Different maintains a dominant presence in California, consistently ranking among the top five vapor pen brands in the state through 2025. The brand currently operates in California, Arizona, and Nevada, with products available at dispensaries across these states.CAKE's product lineup includes their flagship Designer Distillate all-in-one vapes, 510 vape cartridges, Cryo-Cured live resin disposables, and cryo live resin chrome pens. Their products are manufactured using premiere food-grade stainless steel, glass, and ceramic components. The brand utilizes cryogenic technology that harvests flower at peak trichome ripeness and places it in a cryogenic freeze dryer engineered specifically for cannabis, capturing each plant's terpene and cannabinoid profile at its optimal state.CAKE operates as a vertically integrated company and uses patent-pending processes to achieve exceptional terpene and cannabinoid potency. Beyond vapes, CAKE offers branded apparel and accessories, including custom streetwear cut and sewn in Los Angeles, creating a full lifestyle brand experience.
CAKE She Hits Different burst onto the California cannabis scene in 2019, founded by DJ and producer Chloe Kaleiokalani, an Oahu native with nearly a decade of behind-the-scenes cannabis industry experience. Before launching CAKE, Chloe and her team worked in growing, manufacturing, fulfillment, and brand creation for other companies, giving them deep insight into what the industry needed.Kaleiokalani wanted to break from the industry's traditional color palette of black, gold, white, and green, instead choosing bold, vibrant pink packaging that reflected her vision for a more feminine and inclusive brand identity. By November 2023, CAKE's Designer Distillate disrupted the market with luxurious packaging, patented hardware, competitive pricing, and an unprecedented 1.25 grams of high-potency oil.The brand achieved explosive growth with a rate exceeding 4,200%, becoming California's number one all-in-one vape. In January 2025, CAKE re-launched in Arizona and expanded into Nevada, bringing their unique vision to new markets.
At the core of CAKE's mission is E Ola Pono, a Hawaiian philosophy meaning to live in harmony and balance. This principle shapes everything CAKE does, with founder Chloe and her all-women team building a brand that values integrity, collaboration, growth, and quality.CAKE is dedicated to crafting products that not only deliver exceptional effects but also bring joy and delight to customers. The company wanted to create a safe space for women in cannabis, from distribution through manufacturing. Inspired by the EDM community's PLUR values—peace, love, unity, and respect—CAKE aims to make these principles part of their brand personality.The vertically integrated company is committed to blending bold innovation with social responsibility, aiming to be more than just a brand by fostering a global community where cannabis, music, and culture come together seamlessly.