Brute's Roots

Summary
South Jersey's award-winning dispensary offering the most affordable cannabis in NJ.
Description

Brute's Roots operates as a fully vertically integrated cannabis company, managing cultivation, manufacturing, and retail operations across South Jersey. Their 35,000 square foot cultivation facility in Winslow Township produces both sungrown and indoor flower, while their flagship dispensary on Black Horse Pike in Egg Harbor Township serves medical and recreational customers seven days a week until 9pm.The company's manufacturing division produces their popular Mafia Cartels vape cartridges, disposable vapes, and Mafia Melts edibles, with live rosin concentrates and additional resin products planned for 2025. Their product portfolio spans flower, pre-rolls, concentrates, vapes, and edibles, with signature strains like The Goodfather leading their offerings.Beyond retail operations, Brute's Roots has established a robust wholesale network, distributing their products to dispensaries throughout New Jersey including Earth & Ivy, Garden State Botanicals, Nova Farms, and HoneyGrove. The company maintains rigorous quality standards while keeping most in-house products 30-40% below market value, with tax-inclusive pricing at their Egg Harbor location.

Our story

Brute's Roots emerged in 2019 when two South Jersey natives secured a vertically integrated cannabis license through New Jersey's competitive RFA process. Founded as a woman-owned business enterprise (WBE) with Kelly Gatto at the helm as President, the company has grown from startup to industry leader in just a few short years.The company built their foundation with a 35,000 square foot cultivation facility in Winslow Township, assembling a skilled team of cannabis experts from across New Jersey. Their first milestone came in fall 2023 when they launched their signature sungrown flower, hitting the market at the unprecedented price of $29 per eighth - immediately establishing them as New Jersey's most affordable option.Spring 2024 marked another major achievement as they fired up their indoor cultivation operations, expanding their premium product offerings. The company's rapid success culminated in back-to-back "Dispensary of the Year" awards in 2023 and 2024, with their 2024 ceremony seeing them sweep 10 different categories including Best Staff, Best Community Outreach, and Best Sales.

Mission

Brute's Roots is dedicated to providing premium, safe and reliable cannabis products to the patients and consumers of New Jersey. As company President Kelly Gatto explains, "Our main goal is to always offer safe, quality, and affordable cannabis to the NJ market."The company's core values center around community connection, having been founded by South Jersey natives who remain deeply rooted in the local area. Their commitment extends beyond just business - they decided to offer significant savings to their community in order to provide safe and affordable products, with most in-house items priced 30-40% below market rates.Brute's Roots has earned recognition for their community outreach efforts and maintains a welcoming environment where their dispensary team treats everyone as family. Their social responsibility shines through initiatives like their pound of cannabis giveaway on 4/20 and their focus on making premium cannabis accessible to all New Jersey residents.

Why we love this brand

At Calm Effect, we're impressed by how Brute's Roots has revolutionized New Jersey's cannabis market through genuine value and community focus. Their recognition as offering "the most affordable cannabis in New Jersey" isn't just marketing - they consistently deliver quality eighths starting at $39 and their flagship strain The Goodfather at just $29.What truly sets them apart is their impressive track record: back-to-back Dispensary of the Year awards and sweeping 10 categories in 2024 alone. Their vertically integrated approach means they control quality from seed to sale, while their tax-inclusive pricing eliminates surprise costs that frustrate cannabis shoppers.For deal-seekers, their location just one mile off Exit 9 on the Atlantic City Expressway makes them perfectly positioned for both locals and shore visitors. Most importantly, they've proven that premium cannabis doesn't have to break the bank - a philosophy that aligns perfectly with our mission at Calm Effect.

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