ALTRD operates as a premium cannabis brand under Releaf Labs, one of Oklahoma's leading processors that produces four distinct brands including ALTRD, Purple Reign, and Platinum Vape. The brand specializes in infused smokable products, with their signature offerings being Thundersticks and moonrocks available in various sizes from 2.5g to 4g packages.Their product lineup includes high-potency gummies available in four flavors, with each package containing 10 pieces of 100mg gummy bites for a total of 1000mg per package, offered in both sweet and sour varieties. ALTRD products are made with their own flower and the best kief available, focusing exclusively on infused smokable products.The brand benefits from Releaf Labs' state-of-the-art Super Critical CO2 extraction process, which yields pure and potent products with consistently clean full-panel test results. ALTRD products are currently available in more than 90 dispensaries across Oklahoma, with distribution handled through partnerships that emphasize quality oil, professional packaging, and longer-lasting cartridges than average market offerings.
ALTRD's journey began humbly in a garage in Oklahoma City, embodying the entrepreneurial spirit of picking yourself up and following opportunity. The brand was later acquired by Releaf Labs, founded by Mike and Julie Girocco in 2018 as Oklahoma's medical marijuana market was taking off. This strategic partnership transformed ALTRD from a small operation into one of Oklahoma's most recognized cannabis brands.The acquisition brought together ALTRD's original founder Matt Williamson, who stayed on as Releaf's chief operations officer, creating a powerful collaboration focused on innovation and quality. Under Releaf Labs' umbrella, ALTRD has achieved significant recognition in the cannabis industry, including winning a High Times Silver Medal for their moonrocks.The company has rapidly grown from a 4,000 square-foot facility to a state-of-the-art CO2 extraction facility in southern Logan County, expanding from four employees to 30 team members. This growth reflects ALTRD's commitment to scaling quality cannabis products across Oklahoma and positioning for future regional expansion as the industry continues to evolve.
ALTRD's mission centers on delivering premium infused cannabis products that represent the intersection of quality, innovation, and accessibility. Through Releaf Labs' commitment to providing superior quality products to the Oklahoma cannabis community, ALTRD maintains rigorous standards in sourcing top-shelf flower and producing clean, potent concentrates.The brand was born from a desire to move patients toward cannabis and away from opiates, providing a safe alternative to addictive prescription painkillers. This patient-first philosophy drives their dedication to consistent quality and safety testing. The team, comprised of native Oklahomans and cannabis industry experts, leads with professionalism and integrity, treating customers and consumers as family.ALTRD's mission extends beyond product excellence to community engagement, using their platform to support local charitable organizations and maintain strong relationships with dispensary partners across Oklahoma while preparing for future regional expansion.
At Calm Effect, we're impressed by ALTRD's authentic garage-to-greatness story that perfectly captures Oklahoma's entrepreneurial cannabis spirit. Their High Times Silver Medal for moonrocks proves they're not just talking quality—they're delivering award-winning products that stand up to national competition.What sets ALTRD apart is their laser focus on infused smokables. While other brands spread themselves thin across multiple product categories, ALTRD has mastered the art of premium pre-rolls and moonrocks. Their cartridges feature thicker oil that lasts longer than average market offerings, giving consumers better value for their money—something deal-seekers definitely appreciate.Using their own flower and the best available kief ensures consistent quality, while their Super Critical CO2 extraction process produces exceptionally clean and potent products. For cannabis consumers seeking reliable, high-quality infused products from a brand with proven industry recognition, ALTRD delivers exactly what you want at prices that make sense.